But the guy who’s sitting in his chair, staring at his computer screen, asking himself whether or not to start a blog might be wondering whether or not he has something to say.
Do I have something to say?
Yes. But that’s not the problem.
I meet a lot of aspiring writers who are basically trying to tell the world something it doesn’t know. They want to discover new lands, so to speak. But contrary to popular belief we love being shown something that’s hidden in plain sight.
Don’t tell me something I don’t know, but tell me something I’m only aware of at a subconscious level.
Also, don’t tell me something about yourself, but tell me something about myself. The best personal stories you share on the web are the ones that people can relate to.
What I’m really trying to say is, we are eerily similar. All of us. We feel, we act, we react, we imagine, and we dream in similar ways. But what sets people apart is their unique ability to express those feelings.
My best posts are the ones in which a lot of folks feel that I’ve expressed something they’ve been thinking or wondering about but couldn’t put into words.
A great blog post either entertains or informs. Try to give people something meaningful to read, something that they can smile to or laugh to, something interesting maybe.
Basically, you’ve got to write the blog that you’d like to read. This is the trickiest part of all. Because there’s no one to help you. You’ve got to ask yourself:
What is it that I’m really passionate about?
What are the things that you love or hate? The things you’d like to see change in this world?
Even if it doesn’t sound cool enough, even if there are a million other bloggers writing about the same thing, if it’s something you’re passionate about, that passion will come through. Always.
I found my niche early on. I write these sort of short essays about unpopular facets of an artist’s life. But that’s what I really care about: art and artists. I’ve been writing about these sort of things long before I started this blog.
How many people are blogging about writing right now?
A lot of them.
How many people are blogging about writing the same way I do?
Not many, I suppose, otherwise I wouldn’t be so popular.
Not to overly philosophize on the subject, but people spend an awful lot of time trying to come up with something special or unique. The great idea. But very few realize that what makes them special can only be found inside their souls.
If there’s something you’re really passionate about, why not blog about it? And while you’re at it, you might find out some interesting stuff about yourself as well.
I would have never thought that I’d end up reading personal blogs. I mean, I thought only famous people were allowed to write about their day to day lives. But somehow I ended up loving some of the folks who write just about that. And you know why? Because I can relate to their stories. They make me laugh or cry or whatever, but they give me something.
So this is probably the most important questions you should ask yourself, beginning blogger or not:
How do I make people care?
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