Okay, all jokes aside, “how much” depends on a lot of factors such as:
- Your particular set of skills (can you do your own cover/interior formatting?)
- Relatives/people you know (if your cousin’s a book designer/freelance editor… you get the idea.)
- The length of your book (yes, this affects the overall production cost, especially when it comes to editing.)
- The quality you’re aiming for.
- Whether or not you’re planning on having both an e-book version and a print version of your book.
Looking back on this list I think I could have summed it all up like this: it’s all about how much you’re willing to outsource.
So costs vary. From close to nothing (that’s when you’re basically doing everything yourself) to thousands upon thousands upon thousands of dollars (that’s when you have an entire team working for you: editor, proofreader, publicist, etc.)
But like I always say, nothing can guarantee that your book will sell. Not even spending thousands of dollars on a fancy press release. Not even paying a publicist, or setting up a huge ad in front of a bookstore – John Locke tried this one.
There are self-published authors out there who have sold a ridiculous amount of books without investing a cent on marketing/promotion. There are also authors who have sold hundreds of thousands of books without bothering to pay for a professional edit.
So what do I need money for?
Well, first you need to pay for editing. This is extremely important – probably the most important aspect of self-publishing, and at the same time, the part that gets ignored the most, simply because most people don’t know what editors really do.
Editors aren’t the human equivalent of a spellchecker, searching and fixing typos, spelling, and grammar. Oh, and punctuation, of course. That’s proofreading, and even so, there’s a lot more to proofreading as well.
The thing is that a good editor has to keep your voice intact. So it’s a lot trickier than changing what doesn’t work. As an analogy, I like to think of an editor as a translator.
No matter how much time you’ve spent editing and rewriting, or how many times you’ve read your manuscript, there will still be parts that just don’t get to the reader in the same way the writer wished they would. Those parts need to be translated – in such a way that the essence of what you’re trying to transmit remains intact.
If I were rich (which I’m not), I’d go about this in three steps: developmental edit (to revise the story as a whole), copy-edit, and proofread. This can cost 2,000-3,000 dollars, maybe more.
Instead, I rely on beta-readers to offer me feedback on the structure of the story, then I make my edits. But I still need to pay for a proofread.
You can get away with as little as a hundred-two hundred dollars, depending on the length of your book, style, and how many errors you have. Usually editors are willing to work on a sample, so they can give you an exact price. Also, it’s good, because it allows you to decide whether or not you want to work with that editor.
I know some writers use those online software thingies like Grammarly. I’ve tried some, but they’re not really as good at catching mistakes as a human person is. As advanced as technology has become, grammar is pretty flexible and, well, complex.
Where do I find an editor?
You might want to go to your favorite self-publisher’s website, if you have one, and see if that author mentions his/hers editor. If not, ask nicely in an e-mail.
As a side note, I find that this stalkerish behavior is one of the best ways to understand a lot about author’s websites/blogs, about some of the conventions regarding blurbs and covers in the genre you’re writing, etc.
There’s also an extensive list of editors on Preditors and Editors. There’s also this website, Book Editing Services, and the neat thing is that when you submit your manuscript you can tell them how much money you’re willing to spend, so their editors can tell you what types of services they’re able to offer.
And agent Rachelle Gardner also has a nice list of freelance editors here.
Covers, covers, covers
Why? Simply because first impressions matter. And a professional looking cover can help you make a great first impression.
I use Adobe Photoshop. You can use it as well, or something similar.
For cover art, sometimes I buy stock photos (there’s quite a plethora of sites that specialize in selling stock photos.)
Other times I use paintings whose copyright has expired. What’s probably worth sharing here is that photographs of paintings whose copyright has expired are in the Public Domain. In the US, this means that any painting before 1923 is considered to be in the Public Domain.
But where to find a database of such photographs? Of course, if you know the name of the painting, you can search for a good quality photograph on the internet. As I said earlier, if the photograph is an accurate depiction of the painting, meaning that there’s no other element in it, it can be safely used as long as you give credit to the author of that painting.
If you have a general idea of what type of painting to use, or you just want to browse around for something that will fit the tone of your story, there’s The Web Gallery of Art — a very extensive database.
Then there’s Art Renewal Center, where you can find paintings by more than two thousand painters. And then, of course, there’s the York project on Wikimedia, where you can find over ten thousand paintings.
I also browse around the BookCoverArchive. It’s a fantastic website where you can find a ton of book covers, and great info such as the fonts that were used.
If you’re not crafty enough with Adobe Photoshop or similar software, you can send an email to firstname.lastname@example.org and you’ll get a reply with a list of cover designers and e-book formatters. With prices ranging from $40 to $100, I say it’s well worth the money.
This one’s not as tricky as designing a book cover, so I’ll just recommend you download the Smashwords Style Guide. After all, you only need Microsoft Word and patience.
It’s really not that difficult.
For KDP, there’s this cool guide available for free on Amazon.
You might also want to check out Guide Henkel’s formatting guide for more insight into the matter.
The Print Book
If you want a print version of your book, then you need a different cover and a different type of interior formatting. I do all this by myself, using Adobe Photoshop and Adobe InDesign.
I spend a lot of time downloading free fonts, reading tutorials, and just making a fool out of myself.
There’s a lot of great info available on both Createspace and Lulu. You can download templates for covers and even a simple Word template for the interior design.
I want to recommend another great resource. Joel Friedlander. Visit his blog, read all the posts, and, if you feel that all this is too much work, hire the guy. He seems very passionate about his work, and all I’ve seen of his covers and interior designs are stunning.
Also, you might want to check this great post by fellow self-publisher Catherine Ryan Howard.
If you go with Createspace, the only expense, besides interior and cover design, will be related to the cost of ordering a proof, and, if you want, there’s an Expanded Distribution option available for $25 per year — this makes your print version available on other retailers, different from Amazon, such as Powell, B&N, etc.
There’s a bunch of stuff to pay for in this category. But I think it’s best to keep things into perspective. And analyze all the opportunities you’re presented with to see which ones suit you best.
I’ve talked a bit about paying for ads and reviews in a previous post.
But there’s so much more to marketing than just paying for advertisement. An author website, a blog, promotional stuff, such as posters and bookmarks, and even more exotic options like press releases and book trailers.
Like I said, don’t go too crazy and spend a bucket load of money on marketing. And don’t waste too much time either.
After all, some self-publishers have managed to sell a ton of books with just a simple blog.
I’d say a nice blog is very important. You can use whatever platform you feel more comfortable with. If you want, pay for a premium theme. But more important, buy a domain. It sounds more professional.
There are a lot of great promotional tools available for free. Set up a Goodreads Author account, order a few copies of your printed book, and do a giveaway. Do another e-book giveaway using Rafflecopter.
Go to LibraryThing and host another e-book giveaway there.
Send Advanced Review Copies to book bloggers.
Host a contest on your site, offer signed copies of your book, release a limited, hardcover edition of your book for your most loyal of fans. Write guest blogs, do interviews, even do character interviews if you feel like it.
Nowadays, marketing opportunities aren’t limited by how deep your pockets are. No. They’re limited by your imagination.
My advice to all this? Spend just enough to make your book look as professional as possible. And don’t rush. Probably the most harmful thing you can do to your career as a self-published writer is to release a book too early – trust me, I know a thing or two about that.
You can do a great job with a few hundred dollars and make it to the New York Times Bestseller’s List as easily as you can spend thousands of dollars and break even in twelve years.
Information is the most valuable asset of our age, so do a bit of research before sending out checks to the people you want to work with. There are a lot of scammers out there. A lot of so-called publishing platforms asking for money to upload your story to Amazon. Don’t use them. Use KDP, use Smashwords, PubIt, etc. There’s no reason to use a middle man when you can upload your book direct (and for no fee) to retailers/distributors.
And never, ever write about yourself in the third person. With the exception of a funny bio, of course.
Tomorrow, How Much Should I Charge For My Book?