Blogging week: social media

Today’s post is dedicated to blogging and social media. You know, how to turn your blog into a sort of central hub, from where you can direct your followers to your social media accounts.

Your blog is your mothership

Whether you use your blog as an online portfolio or you’re a self-published author in search for an audience, building connections and interacting with fans, your blog should be your mothership – the one place where readers can always come back for more. But you also need to make use of the enormous potential that social media holds. Each platform has its own appeals – Tumblr, Pininterest, Facebook, Twitter. You can engage your audience in different ways and offer them exclusive content.

First, use Publicize

Go to your Dashboard – Settings – Sharing. There you’ll find a bunch of options that enable you to automatically share posts to your social media accounts, namely Facebook (either on your profile or fan page), Twitter, Tumblr, LinkedIn, and Yahoo.

 

When shared on Facebook, posts will feature your title, a photo (if you used any) and a short teaser.

When you write a new post, on the right hand side, you have a Publicize option. If you click edit, you can choose on which accounts to share the post, and you can also write a custom message that will appear on Twitter along with a shortened link.

Then, add sharing buttons.

In Sharing Settings you’ll also see something called Sharing Buttons. This allows you to enable people to share your posts via a number of social media outlets. Add them all. I see a lot of blogs that don’t do this. There’s no reason not to. You can customize how the buttons appear (Icons, text, official buttons, etc.) and where you want those buttons to appear (posts, pages, media, front page, etc.)

Let me tell you why I say that it’s a bad idea not to allow sharing on all social platforms. My posts have been shared mostly on Twitter and Facebook, but maybe surprisingly Pininterest comes third, followed closely by Tumblr. Indeed, the amount of shares on these two outlets equals the amount of shares on Facebook, but it’s still a pretty big number, which means added exposure. Then, Google+. LinkedIn, StumbleUpon, and the other platforms have roughly the same number of shares. So there’s a lot to gain here in terms of traffic and exposure.

Even the old, old e-mail button is doing okay.

By following these two steps you’ll ensure that all your followers get the chance to see your new blog post, while also allowing them to share the post with their own followers and friends. It’s common sense, I know, but it’s not something to be omitted.

Social media represents a huge chunk of what is the Internet, and at least in my case traffic generated by social media has constantly outperformed that generated by search engines.

That’s all folks. Let me know in the comments about your own experiences with social media and stuff.

***

I’d like to thank Giles, Patrick, and Wayne for contributing to my campaign.

If you enjoy my blog, you can donate any amount you see fit here. Great Perks included.

Advertisements

15 comments on “Blogging week: social media

  1. lovesusie49 says:

    Thank you Cristian your a wonderful young man

  2. ahhsioux says:

    Thank you.

  3. dleboot says:

    Ah, this is great to know! Thanks!

  4. Can I ask a question: If you have just started blogging is it better to wait until you have a decent amount of content before you connect to FB and twitter?

  5. I’ve heard there are drawbacks to using Publicize. I do post on social media, but I’ve been doing it manually on each site.

  6. Thanks for posting this information!

  7. Thanks, Cristian, these are helpful tips and I’ve applied several tonight, while reading this. Good stuff!

  8. vidhya. A says:

    Thank you. This post has come at the right time for me.

  9. Done and done! Thanks for the reminder, Christian.

  10. Thanks for the advice! Social media is so tricky to navigate…

  11. Thanks for the article. I will admit that I’m terrible when it comes to blogging/social media.

  12. As a new blogger, this was really helpful! I’m definitely going to put these into practice. Cheers, sir!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s