“If it scares you, it might be a good thing to try.”

Seth Godin, entrepreneur

God spoke to me from a flea collar.

Yes, I said flea collar.

And no, I am not crazy.

It was the Summer of 1983.

I took my seven year old daughter to visit the local animal shelter. And soon the furry little critter in cage number 823 became “Lady the Wonder Dog.” The newest and fastest growing member of our family.

Minutes later, cash register bells were ringing. We started with a food dish, a water dish, a collar and a leash. Add to that a large bag of puppy chow, a box of doggie treats and a good deal on a doghouse from my neighbor. But still on the shopping list were a license, grooming brush, nail clippers, shampoo, soap and toys. Almost out of money, we topped off the day with a checkup at the veterinarian’s office and…

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