Blogging and Social Media

Today’s post is dedicated to blogging and social media. You know, how to turn your blog into a sort of central hub, from where you can direct your followers to your social media accounts. That’s pretty cool stuff, if you were to ask me.

Your blog is your mothership

Whether you use your blog as an online portfolio or you’re a self-published author in search of an audience, building connections and interacting with fans, your blog should be your mothership – the one place where readers can always come back for more. But you also need to make use of the enormous potential that social media holds. Each platform has its own appeal – Tumblr, Pininterest, Facebook, Twitter. You can engage your audience in different ways and offer them exclusive content.

First, use Publicize

Go to your Dashboard – Settings – Sharing. There you’ll find a bunch of options that enable you to automatically share posts to your social media accounts, namely Facebook (either on your profile or fan page), Twitter, Tumblr, LinkedIn, and Yahoo.

This is how a post looks like when shared on Facebook. You get your title, a photo (if you used any) and a short teaser.

When you write a new post, on the right hand side, you have a Publicize option. If you click edit, you can choose on which accounts to share the post, and you can also write a custom message that will appear on Twitter along with the shortened link.

Then, add sharing buttons.

In Sharing Settings you’ll also see something called Sharing Buttons. This allows folks to share your posts via a number of social media outlets. Add them all. I see a lot of blogs that don’t do this. There’s no reason not to. You can customize how the buttons appear (Icons, text, official buttons, etc.) and where you want those buttons to appear (posts, pages, media, front page, etc.)

Let me tell you why I say that it’s a bad idea not to allow sharing on all social platforms. My posts have been shared mostly on Twitter and Facebook, but maybe surprisingly Pinterest comes third, followed closely by Tumblr. Indeed, the amount of shares on these two outlets equals the amount of shares on Facebook, but it’s still a pretty big number, which means added exposure. Then, Google+. LinkedIn, StumbleUpon, and the other platforms have roughly the same number of shares. So there’s a lot to gain here in terms of traffic and exposure.

Even the old, old e-mail button is doing okay.

Also, enable reblogs. Just do it. That way people are going to share your posts on their blogs, if they deem them worthy.

By following these two steps you’ll ensure that all your followers get the chance to see your new blog post, while also allowing them to share the post with their own followers and friends. It’s common sense, I know, but it’s not something to be omitted.

Social media represents a huge chunk of what is the Internet, and at least in my case traffic generated by social media has constantly outperformed that generated by search engines.

That’s all folks. Let me know in the comments about your own experiences with social media and stuff.

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15 comments on “Blogging and Social Media

  1. Trevor Elms says:

    I would add that if you have a known Reddit account that can find appropriate places to post content you can Garner a number of views there. So far my most views in one day came from posting my blog in a number of “free talk” threads of communities I have active in for years.

    Great post.

  2. aloathersguide says:

    How funny I was cleaning and I had a feeling I needed to turn my Facebook back on and share my blogs. I’m not a fan of social media. People don’t like what I have to say and I have a natural ability to repel others without trying. You make a valid point and it would be silly not to share. Thank you.

  3. Thanks for the great advice. Am going to work it all out and implement 🙂

  4. Personally, I don’t like my FB to be linked to this post, since this is my personal space.
    Whereas FB is much public.
    However, what is Reddit? Heard somewhere else as well.
    One more thing, how should I manage the email flow that is link with this blog. My personal mail box is bombared with emails. Can I change it now?

    • Well, you can create a page on Facebook for your blog. And, yes, you can change the settings so you don’t receive e-mails every single time someone comments, likes, or follows your blog. Go to Settings-Discussion. There you’ll find something called Likes Notifications and Social Notifications. Untick those “Email me whenever…” options.

  5. niroxae says:

    Thanks for this!! Will use

  6. Ramses Reyes says:

    literally 85 percent of my traffic comes from social media, primarily facebook, followed by google+ and then a mix between twitter, minds, gab.ai and joindiaspora

  7. Krista says:

    Thanks for your tips!

  8. blogdeserena says:

    Thank for the info!!!!

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