Wallace Fawcett, owner of Bean Counters going on ten years now, thinks that the townsfolk need to drink more coffee.
“It’s about bitterness,” he says gruffly as he rushes about the coffee shop, handling crisis after crisis.
“Retail is just a matter of catering to the loudest complainer,” he adds before attacking the espresso machine. Whatever he does remains opaque to me, but it seems to work. He serves coffee to his customers.
“Are you bitter? This isn’t the life you imagined for yourself.”
When he was a kid, Wally wanted to work for NASA. He loved tinkering and design; everyone knew engineering was in his future. He spent as much time focusing on math club as he did on woodshop. No matter what his parents wanted (lawyer, stockbroker, executive…), Wally had only one path.
“People who are bitter need more of it,” he explains, taking a small pastry from…
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