A recipe for a great blog post?

How to write a great blog post?
Short answer: no one knows.
Yet, there are a lot of folks who’ll tell you that creating visual content, lists, or breaking down your content into easy-to-digest bits is the way to go.
Truth be told, no one really knows.
You write a post, you work really hard on it, you’re kind of proud of the end result, and it just doesn’t resonate just as well with your audience.
Maybe it’s just bad timing. Maybe it’s bad luck.
In the end, it all comes down to passion.
I keep writing this, because it’s really that important.
A great post is one you enjoy writing, one you enjoy reading it yourself, reading it out loud.
It’s the kind of writing that makes you feel something.
So the secret is simply this: make people feel. Don’t be afraid. Just do it. Make them laugh or smile or love or even hate your words.
Stand for something, don’t be afraid to state your opinion.
Blogging is not for people-pleasing.
Blogging is an outlet that allows you to write about what really matters to you and to connect with like-minded individuals.
Sounds vague, doesn’t it?
Because there is no recipe. Sorry to dissapoint.
There are no rules.
You are free. You can define your blog whichever way you like.
You can write whatever you want.
And if no one reads it, remember this: keep at it long enough, and someone will. One day.
One more piece of advice: if what you’re writing about doesn’t make much sense to you, then maybe you shouldn’t be writing about it.

12 thoughts on “A recipe for a great blog post?

  1. I can’t argue against any of these points. If someone decides to edit their blog posts or otherwise make some change to the content they post, it should be intrinsically motivated. Even if my blog posts are not liked by everyone, it will have no bearing on my opinion of my writing, unless that person points out things about my writing that are incorrect or invalid by objective metrics. At that point, I will re-evaluate accordingly. But, otherwise, what is considered “interesting” or “boring”, “good” or “bad” writing is largely subjective.

    Liked by 1 person

  2. I’m glad you wrote this. I’m sick of reading about the “right way to blog.” I want to do it my way and if no-one reads it then that’s fine, rather that than compromise or lose my integrity in a bid to attract followers.

    Liked by 5 people

  3. It is also worth mentioning that popularity is not a metric of value. There are certain things/behaviours/ideas/traits whose values are a function of their popularity. But popularity, in and of itself, is not a metric of value or worth. Christian, you likely know this but, as an extension to this post, it is a philosophy worth emphasizing in case there are people who cater their blogs to their audience members (and there very well may be a large number of people who do).

    Similarly, deep or intellectual conversations do not appeal to the average person, but its lack of popularity doesn’t change the fact that intelligence is a virtue in and of itself. Some people don’t want to have their brains stimulated.

    Trying to placate everyone not only impoverishes a person of their individuality but it is also impossible to do mathematically. I am open to the possibility that if someone’s blog posts generate *that* large a number of “likes”, or some type of acknowledgement, and on a daily basis, that blogger’s interests, life perspectives, or even just general style of writing are just commonplace or ordinary.

    A good friend and I had a discussion once about the concept of the “lowest common denominator”, which is the human equivalent to the LCD in mathematics. That if someone manages to appease everyone, or just an almost impossibly vast demographic, that person is an LCD because only a completely ordinary/generic person can appeal to such a wide audience. They are spreading themselves thin. Nothing about them sets them apart in any meaningful way.


    • “…just commonplace or ordinary.” Couldn’t agree more. I’ve written a few killer posts in my time only to receive the proverbial crickets in response. Then at times I see posts like “Went clothes shopping at the mall today,” with dozens of ‘likes’ and comments.

      Liked by 3 people

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