People love shortcuts: the easiest way from point A to point B. There are self-help book by the ton. How to guides, all sorts of lists and whatnot.Do this and this and this and this will happen.
It’s almost as if people hate thinking for themselves.
Be wary of shortcuts, for they usually lead you down treacherous paths.
My opening line served to prove this point. In the uncertainty of life, some folks will do odd things with the belief that they are actually influencing what is going on. The follow strict patterns that are nothing but bullshit.
They worry about things of little importance.
No, it’s not the most crucial aspect to optimize your blog for search engines, not is it that important to write a brilliant ending or use precious mental energy on coming up with a creative title. These things play a part, but it’s not as important as the actual content.
The same way hard work cannot be faked, you must realize that what you write matters most. Quality.
Focus on writing the best piece you can. Focus on writing about stuff you care deeply about. Focus on keeping to a proper schedule.
This is an excerpt from my upcoming book, the Journey: A No Bullshit Guide to Blogging.
To be released on September the 1st.
Special offer: those of you who pre-order the book will receive a free criticism of your blog.
The Journey: A No-Bullshit Guide to Blogging, only $4.99 on my e-store here.