Followers, comments, likes

First of all, I’ll let you in on a little secret: my first blog died a premature death, after only one month of life, five followers and absolutely no comments whatsoever.

Why is this important?

Well, maybe because the focus is not to be put on numbers.

Put too much emphasis on numbers, and you won’t have such a nice time blogging.

You kind of miss the point.

What’s the point, you ask?

Behind those numbers, there are people. Crazy, huh? Actual people, who actually read your stuff, who actually take the time to like or comment on your stuff. You wants thousands upon thousands of people who do that?

For what?

Ask yourself that.

Why is it so important to reach a thousand people? Why is it more important than reaching a hundred? Or just ten?

This numbers game is just that. A game. A rat race.

Instead of you trying your best to create the best content that you are capable of, you worry about not enough people reading your blog.

Enough for what?

What is enough?

When is anything ever enough?

It’s all a matter of perception; as they say, one man’s ceiling is another man’s floor.

The real trick is to not give a damn about numbers.

They’re just that. They don’t represent reality. They don’t accurately depict whether or not you’re happy with your blog, or whether or not what you’re creating is actually making a difference.

Being popular on social media is just as being rich in Monopoly money.

If you stress too much about it, you’ll never have enough, no matter how many you have.

You want followers, comments, likes?

Write engaging posts. Write entertaining posts. Write posts that speak to a multitude a readers, stuff that people can identify with, stuff that elicits an emotional response.

And you’ll get your numbers.


The Journey: A No-Bullshit Guide to Blogging is released.

Grab your copy here.


23 comments on “Followers, comments, likes

  1. Laura says:

    My feeling Christian is if one person is inspired or gets something from my blog, then I’ve connected with that one person. Great post, have a good weekend.

  2. Bartek D says:

    Great post,I hope many people will read it. I was worried about all that too until I made one post that had a beautiful comment and someone reposted it and it will keep me happy for the lifetime of my blog. Numbers will always be just numbers.

  3. chris jensen says:

    All that from a fabulous writer, Oops i said that?

  4. Though I am not sure how engaging my previous posts were but thank you very much for this post. I learned something.

  5. Ashlee G. says:

    Oh yes, I worried about numbers too much in my first month of blogging (and previously failed attempts years ago). Fortunately, I got it in my head to actually focus less on numbers and social media groups and to get good pieces out there. Still, not that far into blogging but all is going good so far. Oh, and your work has really given me great advice as well!

  6. This is such a great reminder! Thank you Cristian!

  7. Great post!

    “as being rich in Monopoly money” :) Best analogy I’ve heard in a long time!

  8. Enni says:

    thank u ….. I was so much tensed about the number of reads i’m getting on my blog … but now I think… this is not the point of worry… the main point is to write good blogs which make people feel connected with my words… :)

  9. IsaacFaweya says:

    Its not about multitude but about someone. Good one.

  10. It’s actually easy to get wrapped up into likes and followers. In a society where social media is such a big deal, you lose your way. Social media makes things worst than they really are in life. But likes, followers, and comments are relative. You might start with 10 followers and 10 likes. Now you have 100,000 followers and 500,000 likes. Then you drop to 80,000 followers and 300,000 likes. You get nervous until you think back to when on had 10 followers and 10 likes.

  11. You said it just right.👍

  12. Pratik says:

    What you write is true. There were times when I was too worried about not getting enough people to comment on my blog. But you have a nice perspective on the problem.

  13. Diogo says:

    “Being popular on social media is just as being rich in Monopoly money.”
    Love it!!

  14. Liv Miles says:

    “Being popular on social media is just as being rich in Monopoly money.” Love this. Numbers are ultimately just that, numbers. I love how clearly you laid this out.

  15. ireadnovels says:

    This post is fabulous and true

  16. sydlogsdon says:

    Thanks, I needed that.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s