First of all, I should let you know it’s Blogging Weekend over on irevuo. Pretty interesting stuff, especially if you’re just starting out.
Anyway, I thought that I should write about blogging from a different perspective and post my thoughts on this blog too. For diversity’s sake. A more philosophical take. Or so it seems to me.
Well now, about the importance of having a schedule for your blog. Or, in other terms, why consistency is key. As a matter of fact, if I were to give you a piece of advice on blogging, writing, life, love, money, getting in top physical shape, or anything else, it would be this: it is more important to be consistent, and by definition, persistent, than it is to be anything else.
But, in case you’re curious, here’s why.
Blogging, just like any other endeavor, is not so much depended on the how ( this is what most people like to think it’s important) but rather on the why.
How relates to the tools and resources that you need (time, money, talent, readers, etc.) but your why is the reason you do what you do. It’s simply the thing that propels you forward. If you have a strong enough why, you are capable of overcoming any obstacle. If not, you could have all the resources, but still not do it.
It is the why not the how that determines how consistent you are. If you want something bad enough, you’ll do whatever it takes to get it, which means that you won’t be reasonable and you’ll do things that most people think cannot be sustained.
That being said, I do believe that the vast majority of people are not going to become so obsessed with blogging from the very start that this will propel them until it becomes a habit.
Which takes me to my main point: you need to create a schedule in order for blogging to become a habit. The act of writing your post. doing the necessary research, interacting with your audience, and all that.
If all you can do is a post a month, that’s okay.
If all you can do is a post a day, that’s okay. Or two posts a day. Or whatever.
I am a big fan of simply putting a great volume of work out there, which increases the chances of being notices, but also improves your skill significantly, and it’s a great tool for those of us who have been born with patience deficiency. At the same time, I am well aware that it’s more important to develop a rhythm that can be sustained over long periods of time.
So you have to think how often can you post without going crazy. Or neglecting your family or job or both. You need to think real hard about it, because it is so damn important.
The other day I was talking about this exact topic with a friend of mine. And I said something about consistency, and why it’s so important, and I’d like to share that insight with you: imagine that your favorite TV show would air at a random hour, at a random day, on a different channel each week. And you would never know when or where it airs.
How much would this piss you off? Would you still watch it?
It’s the same for blogging.
Being consistent means being predictable. It means that your audience knows when to expect new content. It makes such a big difference. Predictable is not boring in this case, it’s good.
Because, you see, the neat psychological gimmick is that as you develop the habit of blogging according to a certain schedule, so do your readers develop the habit of visiting your blog according to this schedule to check out the new content.
There you have it, that’s why it’s important to be consistent.
Do let me know your thoughts on this, and whether you’d like me to write some more posts on blogging and stuff like that.
If you are interested in a one on one mentorship program on blogging, I do offer one here. It’s by no means a miracle, but it’s a good tool to get to know more about blogging and what to do and all that.