Web 2.0 revolutionized the way we think. As a matter of fact I believe that it’s going to change the way we operate and perceive the world around us a lot more than we can even imagine right now.
In other words, there’s never been a better time to be a creator instead of a consumer, to be exposed to so many different points of views and beliefs, absorb them, and then offer your own thoughts to almost everyone who can find your words and read them.
What does this mean for you?
Well, for one, it means that your words, if carefully crafted, can nudge the world a bit.
If that isn’t something to get excited about, I don’t know what is.
But in order to put a dent in the universe, you must make sure you are putting out high-quality content.
You must blog like a boss.
1. Write as if the world rests upon your shoulders
There’s no doubt there’s an epidemic of passivity, negativism, and self-doubt going around these days. People seem to have lost hope, to have lost that perspective on life that allows them to aspire towards greatness.
It’s your job to think big, to infuse every word you write with passion, to offer people a different perspective, to inspire them, to offer them the right information at the right time, just so they can make their dreams come true.
Life is kind of short, if you think about it. Terribly unpredictable. Why not do your best to leave the world a better place? Do your own bit of soul saving, your own bit of changing the world… you’d be surprised at the impact your words have when you start writing about big topics.
2. Do your best, your absolute best, nothing but your best
If you had time to write just one last blog, what would it be about? How would you choose to write about it? How much care and passion would that blog contain?
Well, write your last post, the post that is going to stay at the top of your front page forever. The first post people are going to read when they visit your blog. The last thing you’ll ever write. Your very best piece, your magnum opus.
And write that post every single day for the rest of your blogging career. That’s what a boss does.
3. Take a stand
Don’t be one of those wishy-washy bloggers who don’t have the fortitude to take a stand. Hate something? Write about it. Love something? Write about it. Break free from social conditioning. Tell it as it is, even if it’s an uncomfortable truth you need to offer your readers. A harsh wake-up call.
The world isn’t all sunshine and rainbows, as Rocky Balboa so eloquently put it. If you are lucky enough to take a peek behind the curtains, do tell us what you saw. We’ll be grateful for it.
4. Embrace the uncertainty, the paradox, the nuanced points
Mainstream media presents simplistic truths, but life rarely works like that. It’s much more complex. There are paradoxes and nuanced points everywhere. Everything is debatable.
A blogging boss knows that, and offers his readers both sides of the coin. The good and the bad. Yes, this means that you will be misunderstood by some people, hated by others, but there will be far more who will admire you for it.
We are conditioning ourselves to fail if we do not embrace how uncertain things are, how we do not know as much as we think we do, how subjective things are.
5. Be direct
Say what you mean, mean what you say. Don’t use ten words, when five will do. Tell it as it is, don’t sugar coat it for fear of stepping on someone’s toes.
In the age of Web 2.0 you’ll be stepping on someone’s toes even if you try to please everyone, which leads me to the next rule…
6. Don’t be afraid to piss people off
I’m not saying that this should be one of your goals, but all I am saying is that it will happen at one point or another. You have complete freedom when it comes to your blog. Imagine that. Creative freedom like never before. You are so lucky just to have that.
No point in acting as your own censorship just because you are afraid of some hateful comments or e-mails.
7. Don’t be too concerned with your reputation
My favorite quote on reputation is from Don Delillo’s Cosmopolis:
“But the phenomenon of reputation is a delicate thing. A person rises on a word and falls on a syllable.”
People build reputations, even in this online ecosystem, as if building a gargantuan sandcastle. The odds of some wave destroying is too great.
If people understood how fragile reputations are, they’d just be themselves and not give a damn about what anyone else thinks or says about them.
In order to blog like a boss, you must assume full responsibility for your content, which is something that few people ever do. You are the one who is writing those words, and you must accept whatever consequences – let’s face it, it’s highly unlikely someone is going to kill you for some blog post.
That was a nuanced point. It means quite a few things, and I do urge you to use your imagination, and do not rush to share your home address with folks on the Internet.
To blog like a boss, you must have clarity of intent above all else. Know what you want to say, how you want to say it, why you want to say it, and what you want to accomplish by saying it.
That is all, folks.
What is the one topic you always wanted to write about but never had the courage to do so? What’s that one post you’re afraid to write?