Commenting on Other Blogs: What Works, What Doesn’t

Does commenting on other blogs bring traffic?

Yes. Kinda.

Can it be used as an effective strategy?

No.

And yes.

It depends on how you do it.

Some people do it horrendously wrong.

Let’s take a look.

What doesn’t work

If your smart move is to leave comments on the posts of larger blogs in your niche just to get a few clicks, you should stop. You could get more traffic from a great blog post than months of that type of comment strategy.

And, if you think about it, if your blog sucks, there’s no reason to attract a few “curiosity clicks” anyway. What’s going to make them stick around after the click?

Nothing.

Plus, the root motivation for those curiosity clicks is often bad to begin with. The nature of the game makes it that way.

Many new bloggers approach commenting on other blogs like this: They try to be the first or second comment on every post of a larger blog. They do this because those positions in the comment stream get the most click-throughs.

The problem is, in the rush for “first,” the resulting comments are often incoherent and banal. Sometimes it’s quite clear you didn’t read the post, or missed the point of the post.

So any curiosity clicks are usually motivated by “I wonder just how bad this bozo’s blog is going to be?” It’s true… lame blogs are entertainment for the rest of us.

So, is commenting on other blogs not worthy it?

Nope. In fact, you can actually attract that traffic you want via a smart commenting strategy.

How Comments Can Lead to Real Traffic

Look, the first rule of blogging is to write great content. Without it, there’s not much point in receiving a lot of attention anyway.

And the one rule of blog comments is… plot twist… building relationships.

 

Shocking, I know.

Think about it. It’s no secret that many of the people who comment on blogs are also bloggers. They simply have more motivation to take the time to comment. Just like waiters being the ones who usually give the most generous tips to other waiters.

They understand the struggle.

How do I know all this?

Well, in my six years of blogging, I did try a lot of different things. Most of them didn’t work. All of them, with the exception of creating great, engaging content, and building meaningful relationships with other bloggers, that is.

If you actively participate in the community that is build around certain blogs, and you do it without expecting anything in return, then you’ll get significant traffic from fellow bloggers.

What do most people do?

They add links to their posts, they urge others to read their blogs, they ask for feedback, help, a bit of promotion. I rarely even approve such comments.

It’s like being betrayed.

Here I am, spending 2 hours to write the best blog post that I can, and all someone else can say is to beg me to take a look at their blog? Seriously? Are we, what? Five?

 

Sometimes I think that the most difficult thing is for us to act like actual human beings. No spam, no ass-kissing the blog owner, no trolling, no stupid comments that have nothing to do with the topic of the post.

It’s not rocket science. It really isn’t.

 

Can’t I be First and Fabulous?

Yes, you can. But you need to ask yourself if it’s worth spending that much time being on the lookout for new posts.

Truth be told, the older I get, the less tolerance I have for getting sidetracked by various activities. I find that the more I focus on content development, the better the content turns out, the more people engage with that content.

But that’s just my opinion.

So, what do you think?

It’s also no secret that the readers of this blog are a cut above the rest of the crowd. So please leave an exquisite, meaningful comment.

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28 thoughts on “Commenting on Other Blogs: What Works, What Doesn’t

  1. Hi Christian, I haven’t made a blog post in well over a year and I am planning to get back into it to create and share my work as well as other stuff I’ve been into since I last posted.. this blog and one you posted earlier (sorry I haven’t read yet) is very helpful! Thank you!

    Liked by 2 people

  2. Ohhhh the fine art of commenting!

    I do think that commenting can be a way to attract new bloggers home, as I tend to get curious about people I see commenting regularly, myself. But I would never rely on it to grow a bigger blog!

    One thing I can’t stand (and you mentionned it, of course) is when people “ask” that you visit their blog. I do tend to leave links to posts of mine, from time to time, but only if it is because de content of it, or the topic of my story is directly related to the post I just read. I am not against leaving links, per say. But when people just leave the link to their main page, saying “Read my blog and tell me what you think!” … My teeth grind, LOL

    I think the key is to be regular, sincere and relevant…. Might seem easy, but it really isn’t :P

    Have a most lovely day, Cristian!! xx

    Liked by 1 person

    • Yeah, I receive some of those comments as well. I don’t know, don’t like them very much. I get it that maybe you wrote on the same topic a while ago, but… it’s like meeting someone for the first time and telling them they look just like your ex.

      People get really curios without having to add links to your blog. They’ll visit anyway, because they want to know who’s been reading their content.

      Liked by 2 people

  3. I always find it difficult to engage people in a healthy discussion, irrespective of who is commenting on whose post.
    And surprisingly, (correct me if I am wrong) people prefer short posts to read through and comment. This makes me wonder- why’d I spend my entire energy on writing a lengthy post?

    Liked by 3 people

    • Why do you find it difficult?

      Yes, people do seem to prefer shorter posts. It doesn’t take them much to read. But the length of your post should be determined by what topic your covering. Most of my posts on blogging are quite lengthy, while the other more philosophical/motivational ones are quite short, usually less than 1,000 words.

      Liked by 1 person

      • I guess, because (probably) I am not well versed in the art conversing. I find it difficult to agree for the sake of agreeing, and people do not reciprocate the same thoughts.

        However, am surprised of a people’s ability to read an entire post in a flash of a second.

        Liked by 1 person

  4. Your closing remarks made me chuckle. But my ego has no more room to grow anymore.
    In the beginning, I didn’t understand why someone would delete/ not approve/ edit other people’s comments. Now I do. The begging for checking out their links, while they didn’t read, or give feedback on my content, is just beyond annoying. I still have to improve on that. I don’t want to moderate my page too heavily, but I have to set boundaries.
    I can sometimes be the first comment, but it’s not for attention. I just have some free time and I want to read some stuff from those whom I follow.
    And yes, I do discover new blogs via comments. Be it on my own blog, or other people’s.

    When it comes to your statements about content being of utmost importance – of course, I agree, BUT. There was a blog, or two, that had very stimulating content. Content I enjoyed, but the author(s) NEVER responded to any of the comments. And yes, my comments were of substance. I no longer read this/ these blog(s), because in the end it was like reading a book – there was no ongoing stimulation. There was no room for conversation. For an ongoing exchange of ideas and thoughts on the topic. (I’d rather just pick up a book, or even read a newspaper.) Then, there is a blog, or two, that used to have ok content, but the author(s)'(s) responses to the comments included an obligatory “Like”, or “Thank you” and skipping answering any follow up questions. Like you said, these are blogs being read by authors of other blogs. And while content is crucial, not establishing a rapport can be deadly. At least from my point of view. I get people have limited time, but why is it that you expect others to spend time focused on you, while you spend your time focused on… you?

    Whoops, that was lengthy.

    Liked by 4 people

  5. Like some other comments, I normally read and pass except I have an a different opinion, an example to share, a new angle to consider, or an addition to make.
    If I wants someone to check blog, I would do it by sending an email, I think it’s a private matter between the person and I.

    Liked by 2 people

  6. “I wonder how bad this bozo’s blog is gonna be” LOL : D
    Commenting is an effective way for more traffic, but I comment more on blogs that I’m ACTUALLY interested in. It’s quite clear you’re tryna be fake when you just rush up be the first commenter and you’re babbling. But the lovely thing about commenting is that it makes you attached to the blogger itself. I have many internet friends because of this (more than actual friends)
    Great post : )
    PS: I. Hate. The. Link. Thing. I normally check out the blogs of people who’ve liked or commentated but when they add the link it feels like they’re more interested in promoting their blog than actually reading my post.

    Liked by 1 person

    • Well they are more interested in promoting their blog. Which is fine, in a way. Let’s not pretend that we don’t want people to read our stuff, because that’s not helpful at all. But you can do it with a bit of style. A tiny bit. And not beg people to check your blog and offer feedback.

      Liked by 1 person

  7. I suppose for some people, the stats are what matter.
    I generally like the posts I read, and comment on posts which either spark my desire for conversation or which leave me with a thought that I just HAVE to share.
    I agree that leaving links all over someone else’s blog is just bad form. It’s not likely to make me want to go to that page, just because it’s been advertised.
    I would suggest to these people that they make sure they are tagging and categorising their own posts appropriately, as they’ll be more likely to attract readers who are looking for something specific. Provided their posts are informative/engaging, they’ll earn and keep new readers.

    Liked by 2 people

  8. Compliments will get you comments! Seriously though, I have to thank you for this post because I’m sitting down analyzing stats right now. This was very timely feedback! I’ve never been one to comment for clicks, it shows a lack of respect for the content. With that said, it is important to make genuine connections with readers. I get caught writing in a vacuum and this is a good reminder to step back and reflect on my readers.

    Liked by 2 people

  9. Thanks for this! I recently killed my FB accounts, but that’s where the majority of my post interactions were happening. I’m always looking for ways to grow (organically) my post reach. To be honest, I hadn’t considered commenting as a way to do that. Which is funny, because I almost always check out the blogs of people who take the time to leave a thoughtful comment on something of mine 😂 Well now it seems obvious!

    Liked by 1 person

  10. Yes, I wholeheartedly agree.

    The spray-and-pray method rarely works. It only works if you have the resources to purchase and/or drive thousands of comments, and even the people that employ that strategy have some sort of overarching strategy. Simply posting “great article” will do nothing.

    Liked by 1 person

  11. Sometimes I really want to comment on a post. I write a thorough neat review of the post and realise towards the end that the post is too good for my review. I delete the comment, simply press like and leave a monosyllabylic reply to let the writer know I didn’t just see the descriptions to this articles in my feed and press like like a blind guy hoping for courtesy likes from his side. And such people are really receptive. They can see what you’re doing. They’ll visit your blog when they can spare a couple and like and comment. (Still wont work out if your blog sucks though.) I think that’s what we should be trying to do. Engage the writer. Don’t beg for his readers’ likes. Maybe they simply don’t dig your writing no matter how great. Not everyone who likes poetry will like your poetry too. If you think that way, try changing your brand of coffee/ tobacco/ tea. :P :P

    Liked by 1 person

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