The idea was to write a short introduction about art. Something short and cute; how art is anything that inspires us and provokes an emotional reaction. What appears to be beautiful to us. And then I’d write a short and cute paragraph on how blogging can also be considered art.
Remember a time when you were moved to tears by a piece you read on someone else’s blog? Or were inspired to take action in a certain area of your life?
Well, that was art. The art of blogging.
Anyway. This was what I wanted to write as an introduction to this book. Because I pretend to be an artist on a daily basis. I also like to write short bios about myself. But then I thought that I’d act like a rebel without a cause and tell you that this is not the kind of book that I recommend if you are very technical about life, if you let your heart be ruled by your brain.
This book is about the art of blogging, about finding the passion that is required to create the kind of content that makes people laugh and cry and be inspired and motivated and all that.
- The Road To Hell is Paved with Shortcuts. And Adverbs. And people who like to believe in both.
A couple years after I started blogging I fell in love. Yes, bloggers are still allowed to fall in love. Eventually marry. So, I fell in love with a painter. She is one of the most talented people I have personally met, and I began collecting a lot of her artworks. At the same time, I convinced her to start a blog, in order to advertise her art and possibly sell prints and all that.
She posted one of her paintings, and I immediately did what I thought was only natural. I reblogged her post, which meant that she received a lot of traffic right from the start. Some five hundred likes and about a hundred or so comments.
But then, most of her other posts would no longer get the same type of feedback. She began to slack off, to ask me to reblog more of her posts. She soon lost interest in blogging.
I had inadvertently provided her with a shortcut. She had an audience without having to work hard in order to gain an audience, which in turn meant that she did not have the tools to keep that audience. Or the patience. Or the right mental attitude.
That’s why the vast majority of those who win the lottery end up wasting all their money.
A lot of bloggers become seduced with the idea of somehow finding an easy way to grow their audience.
Sometimes I feel that half of the blogs out there are about everything you can imagine, while the other half are about blogging. And some might believe that that’s a shortcut. To blog about blogging and to tell others how to do it. And when you realize it’s not like that, then you promise people a shortcut. A ten minute program to getting ten thousand subscribers in ten days. Something ridiculous like that.
My point is that people search for shortcuts all their lives, only to learn that there are no shortcuts. There is no substitute for hard work, for passion, for giving a damn about your audience, for writing about the things that you care deeply about. There’s no guide, no technicalities, no glitches in the system that are going to replace that.
You’d be doing yourself a great disservice by believing that there’s some sort of scheme, some sort of trick that only a few smart guys know about, and that if you search the web long enough, you’ll eventually find it.
No. You got to pay your dues. You need to work hard, be consistent, and learn as much as you can. Never become complacent. Always assume responsibility for where you’re at, and assume that only you can be the one who takes you to the next level.
In blogging, in art, in life, in love, that’s the only mindset that ensures success.
Oh, and try to edit out all adverbs from your blog posts. They make your writing appear sloppy, unconvincing, unprofessional.
- Expect it to be hard.
I know, I know… it’s not artistic, but it’s the way it is. And here’s the simple truth about blogging: yes, there are tens of millions of blogs out there, and yes, this means that the odds of you getting noticed are slim.
But, as long as you are willing to persevere and learn and adjust, you can make it.
It’s simple, but at times it will feel like the most difficult thing to do. Your mind will trick you into thinking that you are not making any progress, when you are, in fact, cultivating the habits that will make you a successful blogger.
- It’s all about storytelling.
We are made up of stories. As strange as it seems, it is true. If you don’t believe me, I urge you to think of one thing that is not a story. One thing about yourself that is not tied to a story from your past.
We tell ourselves stories every day of our lives. Stories about who we are, who we used to be but are not, stories about those around us, stories about our beliefs and ideals, stories about our dreams, hopes, and aspirations.
Storytelling is so compelling because for a brief moment two minds almost become one. The storyteller and the audience are envisioning the same things. Yes, true, they imagine them differently, but they are thinking about the same stories.
There’s still a bit of magic left in this world, and stories are a big reason for that.
And a powerful way to impact your readers is to tell them a story. Something that relates to them in a way, so they feel understood, so they feel less lonely in this busy world. A story that inspires them to take action. A story that motivates them. A story that wakes them up from lethargic behavior or bad habits, a story that makes them want to change their lives for the better.
Stories are magic. Use that magic to impact the world around you.
- It’s also all about emotion.
There are a great deal of things in this world that lack a soul, but a great blogger knows that his posts must never, ever lack one.
Passion is the key to great writing.
What are the emotions you want your readers to feel?
Ask yourself that before you write each of your posts.
Not what you are feeling, but what you want them to feel.
Great writing is all about making people feel. Art is all about making people feel. The art of blogging is not different.
- The Art of Blogging is about providing content. In an entertaining way.
Do you know why the Internet has become such a big part of our lives? Because it is only on the Internet that people can have three of their most important needs met:
- The need for information
- The need for entertainment
- The need for connection
Your blog has to provide all three. All great blogs do: they provide valuable content, but do it in a way that does not put people to sleep. All great blogs also act as a platform that enables like-minded individuals to connect and interact, share ideas, offer each other feedback, inspire each other.
To read more click this link here.