People think like other people so customers think like other customers.
A psychological phenomenon takes place when we make decisions.
In any such situation, we determine what’s right or wrong for us.
We look for answers to give us confidence in our decision-making and we usually look at the actions and experiences of others.
Others who have been in similar situations to those we find ourselves in.
Vlad Tepes was Prince of Wallachia in the 15th century.
He ruled the regions of the Southern Carpathians and the Danube in modern day Romania.
During three reigns he fought battles against the Ottoman Turkish Empire.
In 1462, Sultan Mehmed II and his Ottoman army advanced on Wallachia.
As they arrived, they were met by the sight of 20,000 impaled corpses.
Vlad had impaled the torsos of his defeated enemies with stakes, erecting them in the ground for all to see.
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