Trust In Others

Gareth Roberts

Someone has a positive experience with you or your product – great, get a review. Bad experience – great, get a review.

Here’s the problem:

1/4 of people spend up to six months looking at alternatives to yours.

That’s not all.

Another report states that 46% of people display a distinct lack of trust to those they buy from.

So we have a big problem on our hands.

A lack of confidence in products and services and people and brands delay purchases to the point where it becomes a real dogfight. It’s anyone’s game.

We can communicate value and elicit transparency.

But this still won’t stop consumers looking elsewhere.

Looking for trust.

In the 1970s, a psychologist named George Silverman conducted an experiment.

He brought physicians together to discuss pharmaceutical products.

He would set up focus groups for those physicians to begin a conversation about a particular drug.

In each…

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