Someone has a positive experience with you or your product – great, get a review. Bad experience – great, get a review.
Here’s the problem:
1/4 of people spend up to six months looking at alternatives to yours.
That’s not all.
Another report states that 46% of people display a distinct lack of trust to those they buy from.
So we have a big problem on our hands.
A lack of confidence in products and services and people and brands delay purchases to the point where it becomes a real dogfight. It’s anyone’s game.
We can communicate value and elicit transparency.
But this still won’t stop consumers looking elsewhere.
Looking for trust.
In the 1970s, a psychologist named George Silverman conducted an experiment.
He brought physicians together to discuss pharmaceutical products.
He would set up focus groups for those physicians to begin a conversation about a particular drug.
View original post 536 more words