Controversy Sells

Gareth Roberts

In a connected age, there’s a strategy proven to capture attention and get people talking.

“I have no intention of running for president.”

That’s what Donald Trump said in Time Magazine back in 1987.

Now, a controversial statement.

But that’s not such a bad thing.

The Trump University opened in 2005.

Much of the students that enrolled would do so initially via a series of free seminars and webinars. By definition, it wasn’t a University.

Set up to teach real-estate secrets, students would pay as much as $35,000 to join.

Yet, they wouldn’t even get a glimpse of Trump – he had nothing to do with the scheme.

Alongside the university, the Trump Institute opened which also had nothing to do with him.

It contained dubious material (notice a pattern?) that was packaged and sold off the back of his time on the American Apprentice TV show.

He simply licenced…

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