The Internet has made it possible for us to live in a world of “information overload.” A few clicks, a few swipes on a smartphone, and we have access to more ideas, blog posts, and news stories than we could ever possibly consume.
It’s hard to remember — or imagine, if you’re that young — when information was a scarce resource. But time is still a scarce resource. And with this much information easily available, you must treat your readers’ time with respect when they give it to you.
Especially if you want to build trust with your audience so they give you more of their time in the future.
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