Raise your hand if you know who Gary Vaynerchuk is.
That’s what I thought.
So what’s the big deal with this guy?
Well, first of all, it’s his enthusiasm.
It would be tough, right?
Maybe use exclamation points, big bold language, red headlines and subheads, colorful highlighting techniques… I think you see where I’m going with this. To translate Gary Vee into text without losing his enthusiasm and passion it’s an almost impossible task.
That’s why Gary has tons of those types of hype-adverse people among his loyal fan base. So what’s going on here?
Well, I think Gary makes a good case for the expanded use of video and audio for content and message delivery. It’s a whole lot easier to get across enthusiasm with voice inflection, facial expressions and body language. Try to do it in text, and suddenly…
View original post 144 more words