Expect The Unexpected

Gareth Roberts

If there’s one thing I’ve learned from working in marketing for eight years, it’s that stuff happens.

Let’s face it.

No matter how prepared we are, we often end up thrown off guard.

When things happen differently to how we predicted.

When things don’t go to plan; even if they’re planned well.

It happens often in marketing.

I’ll explain.

Nearly 200 years ago, The Whitehouse was set on fire.

The British Army moved in on Washington DC, burning everything in sight.

Just before this attack, the British sieged the state of Maryland.

America’s last line of defense at Bladensburg was overthrown.

Paving the way for the British to invade the capital.

President James Madison had already left with the American Constitution and the Declaration of Independence.

The War of 1812 started two years before as the Americans declared war on the British.

But they weren’t really prepared for war. They…

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