Imagine you have a valuable piece of information that you believe is life-changing in nature. You want to share that information with your readers, but more than that, you want them to ACT on that information. To internalize it, to feel not just remember it.
Say you want your readers to be aware of how important it is to let things go, how important is to always aspire to rise to higher consciousness, to be fully present in the moment, to withhold judgement, to never let the past interfere with us being in the here and now.
You could write: YO, guys! It is important to let stuff go! Do that! Now!
You can use bolds or italics. Or even both.
Or you could share with them an anecdote:
A senior monk and a junior monk were traveling together. At one point, they came to a river with…
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