Why do some stories hang around and others fizzle out into nothing? What makes viral fiction viral?
Since the rise of the internet, there is no better way to track what we’re interested in and what we’re not. The story ‘Politician exposed for tax evasion’ will run its course over a week or two. But the belief that Walt Disney was cryogenically frozen persists, despite the fact that he was cremated in 1966.
After all, as they say, you should never let facts get in the way of a good story.