Those who blog for fun and those who blog in order to earn a living out of it seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right?
There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response.
More than admiration, money, or attention, you need to earn your audience’s trust.
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