The 10X Rule

I don’t know if Grant Cardone came up with this or not, because I have seen this predicated by a number of other speakers and successful people, but the idea is simple: you are capable of being ten times more productive than you currently are.

If that doesn’t strike you as nonsense, nothing will. As a matter of fact, your ego should kick in an say that this is just a stupid statement, especially since it never took into account your own schedule.

But, you see, it doesn’t have to. It never did.

We often mistake being busy with being productive, and the two are so far apart that it’s almost unbelievable. So far apart, that you can, in fact, be ten times more productive than you currently are. Ten times.


Let’s imagine something. Let’s say you write for a total of two hours each day. That’s the amount of time you allocated to this endeavor. Two hours each day, which you proudly mention every time someone complains about being too busy, or working on this or on that.

That’s the gimmick, actually. We believe time spent is the same as effort. They’re not.

So, let’s say that you usually write a thousand words during those two hours. A blog post. Something like that.

What if I were to tell you that you must write ten blog posts during those two hours?

You’d probably tell me to go to hell and never come back.

But what if I were to tell you that I’d give you a million dollars for this? Ten million?

What if I were to tell you that I’d shoot you in the head if you didn’t write those ten posts during those two hours?

Would you do it then?

That’s the gimmick. That’s why this rule doesn’t ever have to take into consideration your schedule or mine.

Compared to the sheer desperation of having to do something, we are just pretending to be productive.

Imagine being awarded a million dollars based upon how productive you are. Hour after hour. And do your best as if you could win that amount or money.

You can do so much, that it’s impossible to even begin to imagine it.


  1. To the productivity-minded, I dare ask: do you live? Stop to smell a rose, breathe in the salty fresh ocean air, see a seagull or other bird? There are such productive people around me who hardly ever notice the 3500ft Table Mountain, one of the world’s Seven New Wonders. Life has to be lived. As tomorrow it may be gone.

    Liked by 5 people

  2. While I don’t need a gun to my head to be productive, I can attest that my productive work has made millions. It made my boss millions, and costed me millions of brain cells.

    Maybe the 10x productivity formula is aligned with that we use 10% of our brain. The other 90% of our brain is just out in la-la land, and I don’t mean the movie with Hollywood’s most disgusting couple. I mean the place where most of us would rather be.

    We’re being productive because of the goal: to enjoy the other 90% of what we’re working for. Sure, I could write feverishly, if I wanted to. I could code just as quickly (and I have, on both). But no gun has been held to my gun, and I only seen a fraction of a percent of those millions I made for my boss.

    Liked by 3 people

    1. That is quite the question.

      I think it’s the same as working out: you only burn out if you fear that’s going to happen. If you enjoy what you are doing… you can do it over and over and over again…

      That’s why some people can barely go to the gym, while others train 6 hours a day every day for their entire lives.

      Liked by 1 person

        1. It makes a huge difference. Enjoyment.

          I mean… I wrote for 72 hours straight. I’d write and write and I was so in the zone that I didn’t feel hungry, tired, or even aware of time passing.

          When you truly love something, you’re not aware of a lot, just doing the thing over and over again. Everything else fades away.

          Liked by 2 people

          1. Sure but, as you said, quantity isn’t necessarily quality and, assuming your 72 hour writing sesh was productive for all 72 hours, I doubt you could sustain that kind of hardcore productivity over and over again without an end. At what point are we producing at our utmost capacity and how long can we sustain that pace without burnout setting in?

            Liked by 1 person

            1. No, but you can be a lot more productive given the right kind of motivation. Like the analogy with the gun to the head.

              If you are afraid that a certain rhythm cannot be sustained, then you won’t be able to sustain that rhythm. Self-fulfilling prophecy, if you will.

              It’s all true. If you believe you can work 16 hours a day, you can do that. I used to do that.

              I workout every single day. Now, there are some out there who believe that only about 1% of the human population can workout more than 5 times a week, unless they want to get their Central Nervous System destroyed or something like that… maybe I’m in that 1%, maybe I just didn’t believe that stuff…

              Correlation and causality are tricky to figure out. And what I figured out about life is that most things go both ways.

              As they say, whether you think you can or think you can’t, you’re right.

              Liked by 2 people

              1. So, you don’t think burnout is real? Do you think it’s just a self-fulfilling prophecy? Inner chatter? Lack of motivation/enjoyment?

                The thing is, I used to think exactly like you…until last year. I was hyper productive. An overachiever. Pushing and getting more done than anyone else I knew. I had it all together…until I didn’t. Real life stepped in, I landed in the ICU and I was forced to take stock. In short, I burned out. I’d never even believed burnout was a real thing and I certainly never thought it could/would happen to me. Ever since, I’ve been trying to find balance. I see others going down the same path I did and I can’t help but worry that they will land in similar circumstances. Worse, I read articles and the like putting high value on potentially destructive behaviors/habits.

                Society tends to put a high value on productivity and overachievement, but at what cost?

                Don’t get me wrong, I still aim for productivity and can’t switch my default setiing from being an overachiever, but I absolutely have come to realize that there is equal value in nonproductivity as well.


  3. I like this mindset very much but there are some things that I disagree with grant cardone. Although the concept is not that you do your work all the time. What it actually means is whatever you do, do it with 10x more impactfully.
    Btw thank you for sharing your thoughts on this.

    Liked by 1 person

  4. Self-induced pressure to produce is difficult for me to enforce, because I’m my own boss. I write what I want and when I want, the best I’ve managed is a vague guilt that I don’t write more. But I haven’t ever found the key to higher production or more truly said – I won’t re-order my priorities: faith, family, work, blogging. Not at this stage of life at least.

    Liked by 1 person

    1. That’s the thing. It’s all a matter of priorities. And there are some priorities that most are not even aware of… like Netflix and chill for six hours a day, or mindlessly scrolling through social media.

      Then there’s the idea that you can always implement new ways of being productive, more efficient. To work smarter.

      Liked by 1 person

      1. If I’m totally honest, and I’m assuming if other bloggers were honest, they would notice X amount of hours given to the things you mentioned: TV shows, chillax time, social media, etc… It’s easier to blame the boogie man of busyness than own your choices.


        1. Yeah. I think that one needs to do an honest assessment of how they spend their time. In fifteen minute increments. This means you’re not writing down “work” from 9 AM to 5PM, but writing down exactly how much time you spend working, and how much time you spend aimlessly wondering through Facebook while at work. There’s a big difference. When people like Elon Musk say they work hundred hour work weeks, they actually work.

          Liked by 1 person

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