Do you know what Disney, Microsoft, or Apple have in common?
They were all founded during a recession.
While these businesses are renowned for their brilliant, talented, and hardworking founders, they also had something else going for them – they were daring when others were overly cautious.
While everyone else feared failure and didn’t want to enter the market during a recession, the likes of Steve Jobs weren’t. Because of this, they set themselves apart as leaders and visionaries, and were able to grow their businesses during harsh times.
Doesn’t it sound familiar?
Are you holding back because of the economic effects of the coronavirus pandemic?
Are you wishing for the economy to change, or the people at the top to pass certain legislation?
Are you waiting for someone to lend you a helping hand?
The truth is that, no matter what, most businesses fail within their first 10 years.
So how can you succeed in launching a business venture during a recession, when the ecosystem is even more turbulent than usual?
You realize that whether you struggle or not is not based on outside factors.
As an old African proverb says, when there’s no enemy within, the enemy outside can do us no harm.
That’s why now it’s the perfect time to do your thing, whether it’s starting a new business, a new blog, or writing that book you’ve always wanted to write.
Now it’s the perfect time to venture inward, to rummage through your soul for all that you are afraid of in order to discover that fear is just a self-imposed limitation.
Now it’s the perfect time to try new things, to learn as much as you can from failure, because trust me, you are going to fail.
Difficult times breed powerful men.
These difficult times will make you understand what it truly takes to succeed, while also providing you with the answer to the one question that is worth asking, over and over again.
Do I want it bad enough?
To paraphrase Tony Robbins, it’s not about having access to resources, but about being resourceful.
And this has nothing to do with the economy; it has everything to do with your inner game. How confident you are. How brave you are. How well you act under pressure.
Now it’s the best time to do your thing because everyone else is afraid. Everyone else is on hold. They are waiting.
This provides you with a lot of opportunities that appear as obstacles. Yes, it’s going to take a lot of hard work, but this also allows you to crystallize your vision.
The most important thing to keep in mind is the fact that planes always take off against the wind.
So what if the economy is in ruins?
So what if most countries are in lockdown?
So what if people are no longer willing to spend money on what they think it’s non-essential?
Beautiful words. Maybe they are the most beautiful words in the English language.
After all, wouldn’t it be better, even if you fail, to know that at least you tried, than to wonder what if for the rest of your life?
The universe will test your commitment. Your courage. Your discipline. Your ability to overcome failure.
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