The Driving Force of Sociopathic Media


Social media, like it or not, constitutes a primary conduit for communication in the Information Age. Public enthusiasm for the format shows no signs of abating, and in less than a decade, the phenomenon has grown from cyber-sect, to mainstream culture, to hyper-banality. A periodic distraction for some, a gateway to existence for others, social media is now all pervasive and continues to develop in tandem with mobile computing, especially smart phones. Incidentally, as encounters in the virtual world increase, so do accidents behind the wheel. Jump from automotive mishaps to misunderstandings in the realm of value.

Disconnect ad: Driving with Facebook logo on windshield.

“Be conscious. Disconnect,” say a series of ads sponsored by the Ford Motor Company in Brazil. Designed to promote safety on the road, the ads also make a latent statement in the context of individual freedom. Social media saturates our lives with images in the name of “connection,” but are we really…

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