Buying Time: The Lessons of a Cheap Watch


“Make time for life,” advises Armitron, a company that manufactures affordable watches for men and women. A casual reading of their slogan delivers a simple, positive message. From young adulthood to old age, work consumes most people’s time. Leisure must be scheduled and therefore takes effort as well. If a person fails to strike a balance, exhaustion and unhappiness can sink in. Who doesn’t appreciate this concept? But examine the slogan closer and its meaning begins to fragment. If we have to make time for life, are we not living the rest of the time?

Armitron watch ad: Girl makes snow angels.

Cultural values, like idiomatic expressions, go largely unexamined. Social mobility via work reflects much of the American experience, but it is not impervious to misapplication. Without other passions and understandings, earning a paycheck can become an obsession. Our role in the workforce can seize the keys to our identity and leave us spiritually destitute. Before…

View original post 165 more words

1 Comment

Leave a Comment

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.