Why I Decided To Build Both irevuo and the Art of Marketing on Ghost

In case you’ve missed it, this year I’m designing, building, and launching a new project every month, using mostly no-code or low-code tools and platforms.

In January, I’ve launched blogsy, a hybrid built in WordPress and Adalo. It’s still a work in progress, as I doing a complete overhaul of the platform that allows you to submit blogs and articles.

As a sidenote, that’s what I’ve decided along the way, that I’d allow myself to blend and refine , going back and forth and changing a lot of things.

For instance, what I launched as The Art of Marketing in February has become The Toolbox, a curated list of hundreds of resources for bloggers, marketers, and content creators, while The Art of Marketing became its own blog.

This month’s project became irevuo, a platform dedicated to helping modern polymaths connect seemingly unrelated dots and apply knowledge acquired from various disciplines in their own lives or creative endeavors.

Both The Art of Marketing and irevuo are built on Ghost, and I believe this requires a bit of an explanation, because I’ve been building and launching blogs on WordPress since 2012.

What is Ghost?

Ghost is a publishing platform. You might call it a CMS (content management system). Pretty much like WordPress. Or Squarespace.

Launched all the way back in 2012, it’s been the go-to platform for some of the most popular platforms and content creators out there.

It’s also free and open-source, just like WordPress.

Why Ghost?

Half the web is built on WordPress. And while there’s no denying its merits or its gargantuan ecosystem of themes, plugins, and extensions.

That being said, there are a few reasons why I decided to go with Ghost:

  1. It’s incredibly fast. Especially after the 4.0 update, it’s about as fast as a static website, and on par with blogs built on Webflow.
  2. It’s super minimalistic. Its focus is mostly on writing and publishing articles. Anything else, you can add via custom integrations.
  3. It’s got a built-in member system. This is one of the main perks, and you can easily set up a paid membership, send out newsletters, and add content behind a paywall.
  4. Its ecosystem is slowly growing as well, as more and more integrations are being added each month.

Also, check out these gorgeous themes. They look stunning. And they’re really, really fast. I know I said that already, but it’s worth repeating.

Now, there’s this fact… Ghost is developer friendly, which is another way of saying that if you have absolutely no coding experience (or even the desire to look for bits of code you might you), you will find the experience a bit… intimidating, to say the least.

You can easily do a lot of customizations via code injections, which means you don’t have to edit any files, but it’s still a bit of coding.

That’s what kept me from starting a blog on Ghost in the past, but now, with its new update, it feels like a complete platform. You can easily get a platform up and running without even having to download and upload a theme file, and that’s how it’s supposed to be.

Another thing that changed is the pricing. Plans used to start at $29/mo, paid annually, but with the introduction of its Starter plan, which costs as low as $9/mo when paid annually, it’s far easier for me to recommend this platform even to those who are starting out or want to create a membership site or are looking for a valid alternative to Substack, Revue, or Patreon.

In fact, for that money, especially if you’ve got less than a thousand followers, you can discard paying for a email marketing provider (and those usually cost about the same as Ghost’s Starter Plan), and that’s a fantastic thing.

In other words, the thing that made me choose to build and host two of my platforms on Ghost is the fact that it does a few things incredibly well, and those things are the essentials that every content creator needs:

  • A fast and reliable platform.
  • A way to build a community around their content, reach out to readers, and an easy to way to monetize said community.

One more thing…

The writing experience.

This is the most minimalistic, yet insanely beautiful writing editor I’ve ever used, and I’ve used pretty much every platform out there.

So, yeah. That’s why I chose to build my two latest platforms on Ghost.

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