5 Lessons on Authenticity and Self-Deprecating Humor From a 1966 Volkswagen Ad

There’s a simple truth about marketing: people will gladly punish you for dishonesty.

And there are few tools more powerful than humor when it comes to building an authentic brand.

When done right, humor can radically change the way people experience your product. When done really well, people will share your copywriting, landing pages, and emails, so the product markets itself.

And there are few campaigns that managed to be so authentic in their self-deprecating humor than this…

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