New: Personality Archetypes and the Art of Blogging

Do you ever think about what people say about you when you’re not around?

If you were to use just one word to define it, what word would you use?

If it’s “good,” maybe you’re an Innocent. If it’s “awesome,” maybe you’re a Hero. If you know that people will say good and bad things about you, then you are probably a Sage.

But what if I were to ask you to define how you want people to feel when around you?

Entertained? Cared for? Safe?

Personality archetypes have been around for quite some time. Psychologist Carl Jung believed human beings to have a universal character (archetype) within them, and that each of the twelve primary types has its unique set of values, traits, motivations, and flaws. 

When it comes to blogging, you can use these archetypes to figure out your blog’s primary motivation, while gaining crucial insights into what story you’re telling about your blog.

Click here to read the article.

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