New Course on The Blogging Academy! Branding Your Blog: The Good, the Bad, and the Wow!

Creating and launching a blog is an achievement to be proud of.

But if you’ve been blogging for more than a few months, and you are still struggling to attract an audience, you’re still not sure who your target audience is, or even what your blog is about, then you need to reconsider your approach.

Do any of these struggles sound familiar to you?

  • Do you feel overwhelmed by the sheer number of blogs out there?
  • Are you struggling to stand out from the crowd?
  • Do you sometimes wish it weren’t so hard to attract readers?
  • Do you ever wonder if you’re ever going to build an actual community around your blog to make it worth the effort?

To be honest, I’ve been there! Over the last ten years, I’ve launched a dozen or so blogs, and I know what it’s like to feel like you’re there, overcrowding the bottom of the food chain, ready to throw in the towel as soon as your latest article gets 0 views and likes!

You need more than a blog.
You need a brand.

Why do bloggers burn out? Why do they fail to attract an audience? Why do they struggle to figure out a niche that inspires them to punch the keys every single day? Honestly, it’s because they didn’t take the time to decide on what their blog stands for, what their mission as content creators is.

 That’s no fun, which is why it’s no surprise that many bloggers struggle to consistently produce quality content or build momentum.

 You need a proven framework to help you understand your blog, your audience, and your niche. You need to be able to tell a compelling story as to why your blog exists, and you need to build a magnetic brand that will attract first-time visitors.

What to expect from this course

Branding Your Blog: The Good, the Bad, and the Wow! will guide you through a detailed plan of action based on 3 key modules:

1. Branding

2. The Ideal Reader

3. Niche

By the end of this comprehensive, 50 lesson course, you’ll have:

  • A branding guideline that will ensure your readers know who you are, what you stand for, and what value you have to offer.
  • Unique insights about your readers that will help you write content that will attract them.
  • An angle on niche that will help you stand out from the crowd.

Downloadable resources, quick guides, and frameworks provide you with all the tools you need to build a brand you can be proud of.

Course Information

This is just a taste of what you’ll get in the course.

Understand the power of branding:

  • Master the art of storytelling
  • Figure out your blog’s primary and secondary archetypes
  • Write down your blog’s mission and vision.
  • Understand writing style, tone, and voice
  • Craft the perfect about page
  • Learn what a successful brand for a blog looks like

Understanding your ideal reader

  • Why each article should cater to a specific segment within your audience
  • Discovering how to best add value to your target audience
  • How to validate your idea and your intended audience

The perfect niche:

  • Use our custom frameworks to figure out the perfect niche for your blog
  • Detailed questionnaire to guide you through the process
  • Connect the dots and find the niche that allows you to add the most value to your readers.

Click here to enroll today.

P.S. I’m breaking our flagship program, From 0 to 5,000 Readers, into smaller bits and courses.

I’m doing this for two main reasons:

  1. Because some folks might just be interested in one of the main aspects of the program, but not the others. For instance, you might be a pro at email marketing, but be really bad at branding your blog. Thus, there’s no reason to pay for access to information you know.
  2. Because it’s a great way to showcase just how impressive this program really is. Seriously! And it’s still being updated. We’re talking about 15 different modules, well over 200 lessons, tutorials, video lessons, frameworks, and downloadable eBooks.

So, if you have already enrolled in the From 0 to 5,000 Readers, there’s no need to enroll in this course. Everything from this course is already available to you.

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