In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.
He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: the idea that small changes can have large consequences.
The flaps of a butterfly’s wings can set off a chain of events that will result in a tornado being formed on the other side of the planet.
And this is the very force that made me realize just how powerful our marketing efforts can be.