Principles: The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.

He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: the idea that small changes can have large consequences.

The flaps of a butterfly’s wings can set off a chain of events that will result in a tornado being formed on the other side of the planet.

And this is the very force that made me realize just how powerful our marketing efforts can be.

3 Comments

  1. Brian Hannan says:

    I read King Solomon’s Ring when I was a student in the 1970s. Probably the first scientific book I read that was not part of an academic program. I remember being very impressed.

    Liked by 1 person

  2. Interesting concept! Cristain, thanks for sharing more.

    Liked by 1 person

  3. Sounds similar to karma!

    Liked by 1 person

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