What is the first thing you notice when browsing a blog’s front page?
What grabs your attention when reading news articles? What makes you want to click on a link?
Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention.
Yet, most bloggers work hard on a post, and only before they hit that “Publish” button do they stop for a while to think about their article’s title.
It’s not how this works.
First the headline, then everything else.
Because a bad or even generic headline means your article…