Principles: The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.

He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: the idea that small changes can have large consequences.

The flaps of a butterfly’s wings can set off a chain of events that will result in a tornado being formed on the other side of the planet.

And this is the very force that made me realize just how powerful our marketing efforts can be.


  1. asimpledudeblogs says:

    Interesting and leaves one to ponder their own actions and the effects of others. 🧐

    Liked by 3 people

  2. A message for today – change starts with us.

    Liked by 3 people

    1. asimpledudeblogs says:

      A comfort zone is a beautiful place, but nothing ever grows. Change does start with…us

      Liked by 2 people

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