Principles: The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.

He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: the idea that small changes can have large consequences.

The flaps of a butterfly’s wings can set off a chain of events that will result in a tornado being formed on the other side of the planet.

And this is the very force that made me realize just how powerful our marketing efforts can be.

3 Comments

  1. asimpledudeblogs says:

    Interesting and leaves one to ponder their own actions and the effects of others. 🧐

    Liked by 3 people

  2. A message for today – change starts with us.

    Liked by 3 people

    1. asimpledudeblogs says:

      A comfort zone is a beautiful place, but nothing ever grows. Change does start with…us

      Liked by 2 people

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