How to Use Mental Models to Become a Better Blogger

The vast majority of blogging advice out there is tactical in nature. It teaches you how to start a blog, how to write articles, how to network and engage others, how to distribute your content, how to promote your blog on social media.

However, there are two things that are wrong with tactical advice:

  1. They never, ever take you from zero to blogging superhero. Like I always say, the basics don’t work anymore. So mastering the basics won’t ever help you reach the blogging stratosphere. In today’s blogging ecosystem, the basics might not even be enough to get you your first 1,000 readers.
  2. They work, but only if conditions are ideal. And, you’ve probably guessed it, with a system as complex as blogging, conditions are almost never perfect. Algorithms change, there’s a new blog being released every minute or so, and there’s a lot of money exchanging hands. At times, it looks like chaos.

What are you supposed to do then?

You develop a set of strategies that you can deploy, so you can turn chaos into opportunity.



That’s where mental models come in handy. They are simple frameworks that you can use to break down even the most complex system, the most difficult problem, and decide on a course of action.

Email Marketing: The Why, the What, and the How

Launching an email newsletter as a new distribution and marketing channel seems like a simple and straightforward process.

However, properly launching an email newsletter takes time and strategic thought about:

  • The type of emails you want to send out
  • The audience you’re trying to reach
  • How you’ll manage your workflow
  • The resources you are willing to allocate

Leveraging a distribution channel, be it a blog, a social media account, or an email newsletter, has to offer a clear value to a specific audience. If you already have an email newsletter, answering and revisiting these questions is still a helpful exercise.

Updated: Book Marketing Timeline

Marketing a book is often a time and energy-consuming process that has to take into account two aspects:

  1. Tell a story that persuades potential readers that they need your book, while also seducing them that they want it.
  2. Develop a proper plan of action that helps you build anticipation, drive word of mouth, and effectively distribute your book.

As long as you keep these two aspects in mind, you can design your own timeline, that takes into consideration your own workflow, creative energy, and time.

That being said, I believe it’s equally important to have a starting point, a framework we can work with:

If you’ve ever wondered what steps to take (and in which order), our updated marketing timeline tutorial will provide you with the answer to that question.

The Trojan Horse Strategy: How to Network with Other Bloggers

Alexander the Great was a supremely talented battle tactician. Yet, his often convoluted strategies were used only to mask a simple endgame. He deployed his significantly smaller army in a way that would allow him and his best cavalry to break through the enemy’s battle formations and try to capture or kill the Persian emperor.

That was it. He knew there was only one way to defeat a significantly superior fighting force: by going after the commander of the opposing army.

What does that have to do with blogging?

Well… all the popular niches are…

Courses, workflows, and insights

When I re-launched irevuo back in 2021 I had one goal: to turn it into the primary library of resources for creative entrepreneurs.

That’s why this announcement is quite exciting!

Elevate your skills with our courses

While we’re proud of our crazy, comprehensive tutorials and video guides, there are certain topics that require a bit more… space…

That’s why we’ve decided to incorporate some of our content, compile it, add video lessons, downloadable resources, and more… and turn them into courses.

You can find our first course (Email Marketing Masterclass) here.


But what if you don’t have the time (or patience) to go through a lengthy course just because you want to learn how to do this one, simple task?

Well, you’re not alone.

In fact, about 90% of people who enroll in an online course… never finish it.

Why? Because people inevitably get busy, and setting time aside for learning is never a priority.

And if you need to figure out how to monetize your blog through Adsense, for instance, typically your option is to go through a lengthy course on Google Adsense. Or go through hundreds of convoluted, poorly written (a.k.a. optimized for SEO) tutorials and guides until you figure out the best way to do it.

When you want deep knowledge, you go through our in-depth tutorials and guides. But when you need to learn how to do that one specific thing, right now, you go to…

A library with thousands of tasks broken down into 10 steps… or less. We call them workflows.

You learn for 10 minutes, implement in the next 10 minutes.

So, the next time you need to figure out what’s the optimal way to get that one thing done – e.g. put together an email newsletter, optimize your blog’s design, or set up Google Analytics – there’s a workflow for it.

Copywriters have swipe files. Creative entrepreneurs now have workflows.


I believe in the terrible, terrible cliche that books are magic. They are. But the truth is that when going through a 500 page stuffed with value that makes us go, “Eureka” every other paragraph, we sometimes miss the most important (and useful) insights.

That’s what insights is all about. We share 3 key insights on art, creativity, business, freelancing, and more from some of the best books out there.

Last but not least, we’ve updated our membership page to reflect one big change:

Yearly members also get a one-on-one call with me (over Skype, Zoom, etc.), so you can get a feel for what to expect from the platform (and I also get to know what YOU expect from our platform).

That’s about it.

More will be added soon.

P.S. New tutorial going live by the end of the week.