Principles: The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.

He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: the idea that small changes can have large consequences.

The flaps of a butterfly’s wings can set off a chain of events that will result in a tornado being formed on the other side of the planet.

And this is the very force that made me realize just how powerful our marketing efforts can be.

How to Run a SWOT Analysis of Your Blog

A SWOT analysis is a strategic technique used by many businesses and organizations to identify strengths, weaknesses, opportunities, and threats, and develop a proper course of action.

Though primarily used during the initial stages of a business, I believe a SWOT analysis is such a simple and straightforward tool, that we can use it to assess our current situation and adjust our strategy in the short to medium term.

Kurt Vonnegut’s 8 Rules for Writing a Short Story

Kurt Vonnegut, one of the most influential writers of the past century, passed down a simple list of rules for writing the perfect short story.

Here’s an overview of those rules:

How I Write a Million Words a Day

Of course, I don’t a million words a day, but this is the kind of post we’ll have to write in order to get people to read our content.

And pretty soon we’ll have to actually write a million words every single day.

Don’t get me wrong, I love writing. Every single word of it. Writing is all I think about and all I want to do.

I write some eight hours a day, every day. I write two blog posts before every one wakes up. It’s 8:48 PM where I’m at, and I’m writing my sixth post of the day.

It’s a lot of writing to do on a daily basis, but I don’t care. I want to write it all. And I forgot to mention the fact that I write a few thousand words of comments, e-mails, and replies to the comments and e-mails I receive. Sometimes I even engage other human beings on different messaging apps, but that’s rather rare.

And do you want to know why I do all this?

It’s the only cure I know for writer’s block. The blank page no longer scares me.

The more I write, the more I am able to write.

Continue reading “How I Write a Million Words a Day”

The 5 Best Marketing Trends You Need To Pursue in 2022

They say change is the only true constant in life, but the truth is that change is often so subtle that we fail to notice it until it’s too late.

That’s why I’ve decided to share with you the 5 best marketing trends you need to pursue in 2022.