Principles of Blogging

Most blogs fail. Why?

The blogger’s journey is bizarre.

The basics are there, a Google search away. There’s a plethora of advice to help you get started, build momentum, promote your content, and even monetize it.

But then, as your enthusiasm begins to fade, the numbers stop growing.

Your content feels stale. You might even begin to think you’re running around in circles, writing about the same topics, over and over again.

You’ve hit a plateau. Creatively, you’re bankrupt.


Most blogs fail. Why?

  The blogger’s journey is bizarre.  The basics are there, a Google search away. There’s a plethora of advice to help you get started, build momentum, promote your content, and even monetize it. But then, as your enthusiasm begins to fade, the numbers stop growing.  Your content feels stale. You might even begin to think you’re running around in circles, writing about the same topics, over and over again. You’ve hit a plateau. Creatively, you’re bankrupt. 

Tactics are temporary. Strategies and frameworks are forever.

Most blogging advice out there is tactical in nature. 

It’s actionable, short-sighted, and in the long run, it’s like placing a band-aid on a gunshot wound. 

I’m sorry, but in an ecosystem as oversaturated and ultra-competitive as the blogging world, tactics will fail you in the long run.

This course doesn’t teach you how to do it, it teaches you how to think.

The problem with hacks, tricks, and tactics is that they hold your hand towards a particular result.

A trick that helps you get more readers. A tactic that doubles engagement rates.

Fill in the blanks and click publish.

But wouldn’t you like to understand the why? The strategy behind it all? A framework that you can use, again and again, to identify opportunities and then capitalize on them?

Read now, apply 10 minutes later.

It’s not just theory, either. This course provides you with tangible examples of how each framework can be applied. Each of these models can actually be used, so we’ll go through the steps you can take to implement as you go.

Click here to enroll today.

A Speck of Dust in a Seemingly Infinite Universe

On the 14th of February 1990, just as the Voyager 1 probe was leaving the Solar System, some 3.7 billion miles away from Earth, Carl Sagan asked NASA to turn it around to snap a photograph of our home.

The resulting photograph showed the Earth as a pale blue dot, less than a pixel in size. A speck of dust in a seemingly infinite universe…

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The Beauty of Doing What You Can With What You Have

Some five hundred years ago, a 26-year-old sculptor was given the task of turning a leftover slab of marble into a work of art. Other artists had tried to give life to the stone and had failed, but the young artist took on the contract, determined to shape the marble that others had discarded.

Early in the morning on September 13, 1501, the young artist began to work in order to extract his vision from the piece of stone. He carved and carved until he set his dream free.

Later, artist Giorgio Vasari would describe the process as, “bringing back to life of one who was dead.”

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The Rubicon Paradox

During the Roman Republic, the river Rubicon acted as a sort of frontier line between the Roman province of Cisalpine Gaul to the northeast and Italy proper, controlled directly by Rome, to the south.

In 49 BC, perhaps on January 10, Julius Caesar led a single legion, Legio XIII Gemina, south over the Rubicon from Cisalpine Gaul into Italy. In doing so, he deliberately broke the law limiting his imperium, his authority to control his army.

As he led his army across the Rubicon river into Central Italy, Julius Caesar is credited to having said the following words, “Alea iacta est”.

“The die has been cast.”

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Your Ego Is Not Your Enemy

Defined as a person’s sense of self-esteem, the ego has become a sort of villain in the personal development community.

Your ego is not your enemy. Your ego is not an excuse for being obnoxious, arrogant, or self-centered.

Your ego is simply who you think you are. Your ego is either the reason you are walking through hell or the reason you often catch a glimpse of heaven.

If you look within, you are able to venture in the center of your fears and confront them. If you look around, you are often told that those fears are who you truly are.

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