At least once a year someone out there publishes a long article announcing the imminent demise of the blog. More bloggers than ever are giving up, content saturation is alienating a lot of readers, and the rise in popularity of different mediums will be the final nail in the coffin.
It’s always been like this.
Out of all the bloggers I’ve networked with when I launched my first blog in 2012, only a dozen or so still publish regularly.
Out of all the bloggers that I’ve personally coached, only a dozen or so still publish regularly.
And out of all the people who decide to start a blog this year, only a small percentage of them will still publish new content regularly by the end of the year.
So, you have a finished manuscript, and now you’re ready to share it with as many readers as possible.
In order to do that, you must choose one of two paths: either self-publish your book yourself, or go the traditional route and try to find a publisher.
Deciding on which route to take means that you’ve got to figure out a couple of things about yourself first, about your book, and about your ability to effectively market (and enjoy the process) both yourself as an author and your book.