The curious case of the man who taught America how to drink coffee

Back in 1966, disappointed by the poor quality of coffee in the United States, Dutch entrepreneur Alfred Peet opened a specialty coffee shop in Berkeley, California.

This was at a time when most Americans were drinking coffee brewed from beans freeze-dried in a can.

His introduction of specialty grade coffee to the general public proved to be so successful that during subsequent years Peet was often encouraged to expand his business, an idea he rejected time and time again because he wanted to personally supervise the quality of his coffee.

Alfred Peet acted as a mentor to a number of coffee enthusiasts, including Jerry Baldwin, Zev Siegl, and Gordon Bowker, the founders of Starbucks, or George Howell, the founder of The Coffee Connection and the man credited with the invention of the frappucino.

But, you see, even though Peet’s business had all the right ingredients for massive success: an original high-quality product, an ever-increasing demand for that product, and even influence on coffee and food culture itself — specialty food, health food, and other avant-garde restaurants opened around Peet’s initial location, his business never really took off.

Because, quite simply, the marketplace became ultra-competitive incredibly fast.

In 1999, there were 23 blogs on the internet. In 2006, there were close to 50 million blogs available on the web.

Now, there are over half a billion blogs out there.

It took Peet 10 years to acquire a warehouse and start roasting coffee for distribution to restaurants throughout Bay Area.

By that time, there were specialty coffee shops scattered all around the United States.

How long do you think it would take you to fully master the art of making money blogging? To understand the principles, to optimize your sales funnel, to understand copywriting? 

That’s why my course, The Art of Blogpreneuership, exists. To give you a competitive advantage. To help you get started before you run out of time and it becomes impossible to earn even a bit of income without a big time-energy-money investment on your part.

Can I really help YOU?

This course… it’s not just a course, like the dozens you find only for cheap. Regurgitated information you could probably find for free.

I am offering you a detailedwritten feedback of your blog. You’ll be able to plan, to take action, and to strategize based on this feedback. I’ll give you pointers that are specific to your niche, to your current skillset, and to any prior experience.

That’s fantastic!

Better yet, if you pre-enroll today, you’ll pay 60% less.


Two new courses on irevuo

Hey guys,

New courses have been added to irevuo’s collection of courses and frameworks designed to help indie writers.

The Basics of Character Development.

This was a fun one to work on. Also, I do know there’s more to be included.

As a sidenote, all these course I am working on will get regular updates, with more modules and lessons and downloadable resources being added on a monthly basis.

The Basics of Email Marketing guides you step-by-step on building an email list, attracting subscribers, and automating a big part of your efforts.

The current tally is 10 courses and frameworks, 108 lessons.

If you want one year of access to the platform, our private community, and the courses, for only $9, you can grab a spot here.

Upcoming courses (to be released by the end of the month)

  • Publishing Channels
  • The Ideal Reader
  • The Basics of Blogging for Indie Writers
  • The Basics of the 3-Act Story Structure

What happens once we finish with all the basics courses?

We go into advanced strategies and frameworks. Interesting stuff.

Like I said, the goal is to have 1,000 lessons by the end of the year. We’re 10% there already.

If you’re a self-publisher, I highly recommend spending $9 on what will soon become the largest educational hub for indie writers.

Click here to join today.

3 Creative Content Strategies to Help You Grow Your Audience in 2021

What is the secret ingredient to success as a blogger? Is it inspiration? Motivation? Is it the ability to treat blogging as an art or as a business? 

The answer is simple. The secret ingredient is strategy.

What are the strategies you deploy to reach your goals, both in terms of audience and engagement and also income?

What is your content strategy? What is your content marketing strategy? What is your networking strategy?

That’s why I decided to share 3 creative strategies to help you grow your audience in 2021.

Don’t miss out: 1$ per course

Are you a self-publisher? An aspiring writer?

You’re going to love this deal:

One year of access to irevuo for only $9.

What do you get?

  1. Access to 9 courses (with more to come by the end of the month.)
  2. Access to our private community
  3. Access to everything else we might launch (podcast, other platforms, etc.)

That’s it!

Quite simple.

Click here to read more.

Free Email Course: The Art of Writing a Blockuster Article per Week

Hey guys,

I’m super excited to share with you my first email course.

If you’re interested in writing better articles, you’re going to love this course.

Writing an article is more than just punching the keys.

Over the next 7 days, we’ll dissect a framework that will help you master the art of content creation.

A lot of work went into this course. A bit ironically, a week’s worth of work actually.

But it’s blockbuster stuff.

This is the framework we’re going to explore during this 7 day email course:

Interested in enrolling?

Join for free here.