The most common question we get asked by fellow bloggers is, “How do I get more readers?”
Honestly, we’d like to tell you that building a community around your blog is as simple as writing great content, but the bitter truth is that growing a blog, especially in the years to come, will be a bit more nuanced than that.
As more and more people become creative entrepreneurs, bloggers, and content creators, the usual avenues and tools will slowly become less and less effective.
Believe it or not, email is still one of the best ways to reach people directly. You get far better engagement, it’s not as intrusive or obnoxious as SMS marketing or push notifications, and it doesn’t have the limitations in terms of reach of social networks (we all know that it’s become mandatory to “boost” our posts on social if we want to reach all our followers.)
That being said, if you want to grow your platform, you need to get serious about building your email list.
And believe me, for a long, long time I’ve neglected this part, only to realize that email is far from dead, and that growing an email list is a surefire way to keep in touch with your audience.
Now, for the challenging part. How do you grow that list?