Most bloggers don’t have a deliberate and intentional approach to branding, or they just quickly design a logo and call it a day.
That’s a shame because branding is so much more than just a logo.
We’re talking about your blog’s personality, your mission, your vision, and how you can visually help first-time visitors figure out if they’re part of your target audience or not.
The way I define branding in relation to building an audience has to do with three aspects:
For instance, your logo and tagline are used to help your readers identify your blog’s niche:
they help readers identify themselves as part of your target audience. As an example, a tagline that reads, “For future billionaires,” won’t entice people who aren’t interested in startup culture, business, or entrepreneurship.
they help readers instantly recognize your blog’s niche. A picture is worth a thousand words, so create a logo that visually defines your niche.
Your niche and definition are used to create a proper mission statement and a compelling about page. They add more depth and allow for…
Like it or not, there are certain blogging skills you’ll need to build (and strengthen) if you have hopes of growing and profiting from your blog in the long run.
Whether you’re thinking about starting a blog for the first time, or you’re working hard to grow your existing audience—it’s normal to wonder if you really have what it takes to make your own blogging business work.
Do you have the right blogging skills to capture the attention of readers, promote your content, and make money blogging? These are all good questions to ask.