Alexander the Great was a supremely talented battle tactician. Yet, his often convoluted strategies were used only to mask a simple endgame. He deployed his significantly smaller army in a way that would allow him and his best cavalry to break through the enemy’s battle formations and try to capture or kill the Persian emperor.
That was it. He knew there was only one way to defeat a significantly superior fighting force: by going after the commander of the opposing army.
Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet.
But then you sit at your desk. That damn blank page reflects the image of a creatively bankrupt blogger; your fingers are stubborn, the muse is shy.
You want to write brilliant articles. But you just can’t…
What’s the secret to being consistent, anyway?
How do you punch the keys, if your mind feels empty?
The truth is, writing is half magic, half strategy.
And today we’re going to have some fun and talk about a strategy that allows you to magically publish a blockbuster article every week.
Most bloggers struggle because they approach writing as the act of creating something out of nothing. It’s the main reason you want to bash your head against the keyboard.
In fact, writing the damn thing should be the easiest part of content creation.
Once I realized that you can’t create something out of nothing, I could wake up at 5 AM, have a sip of coffee, and sit down to punch those damn keys until my hands hurt.
No more time wasted staring stupidly into the abyss of a blank document, no more cursing that blinking cursor thing.
There’s a phrase that’s repeated quite often in the blogging world:
“Content is king.”
It’s hardly an exaggeration to say that content, more than anything else, is the engine that compels a first-time visitor to subscribe to your blog, to buy your products and services, and to feel the urge to engage with you through the comments section of your blog.
And, yes, most bloggers understand that valuable content is the key to sustainable growth, yet…
For most of my nine-year career as a full-time blogger, I’ve been… well… kind of cheap. I didn’t want to invest more than the $15/year on a custom domain.
Spending eight hours a day growing my blog the old way: by commenting and engaging with as many bloggers as possible.
The negative side-effect of that?
Burnout. Depression. A bit of anxiety for good measure.
The truth is, and I’ve learned this the hard way, if you’re not willing to invest in the right tools, especially nowadays, when most niches are overcrowded and ultra-competitive, you are headed for the inglorious bottom of the food chain.
It is what it is.
But, at the same time, the right tools can literally save you hundreds of hours every month, while allowing you to focus on what truly matters: the words you share with your audience.
That’s not all. The following tools not only help you save time and energy, but also enable you to do things that, quite frankly, are not possible otherwise.