The vast majority of blogging advice out there is tactical in nature. It teaches you how to start a blog, how to write articles, how to network and engage others, how to distribute your content, how to promote your blog on social media.
However, there are two things that are wrong with tactical advice:
They never, ever take you from zero to blogging superhero. Like I always say, the basics don’t work anymore. So mastering the basics won’t ever help you reach the blogging stratosphere. In today’s blogging ecosystem, the basics might not even be enough to get you your first 1,000 readers.
They work, but only if conditions are ideal. And, you’ve probably guessed it, with a system as complex as blogging, conditions are almost never perfect. Algorithms change, there’s a new blog being released every minute or so, and there’s a lot of money exchanging hands. At times, it looks like chaos.
What are you supposed to do then?
You develop a set of strategies that you can deploy, so you can turn chaos into opportunity.
That’s where mental models come in handy. They are simple frameworks that you can use to break down even the most complex system, the most difficult problem, and decide on a course of action.
Launching an email newsletter as a new distribution and marketing channel seems like a simple and straightforward process.
However, properly launching an email newsletter takes time and strategic thought about:
The type of emails you want to send out
The audience you’re trying to reach
How you’ll manage your workflow
The resources you are willing to allocate
Leveraging a distribution channel, be it a blog, a social media account, or an email newsletter, has to offer a clear value to a specific audience. If you already have an email newsletter, answering and revisiting these questions is still a helpful exercise.
Like it or not, there are certain blogging skills you’ll need to build (and strengthen) if you have hopes of growing and profiting from your blog in the long run.
Whether you’re thinking about starting a blog for the first time, or you’re working hard to grow your existing audience—it’s normal to wonder if you really have what it takes to make your own blogging business work.
Do you have the right blogging skills to capture the attention of readers, promote your content, and make money blogging? These are all good questions to ask.
Over the past decade, I’ve spent all day, every day, as a full-time blogger, creator, and writer.
I’ve experimented with all kinds of weird and wonderful content, tools, and platforms. I’ve designed strategies, reports, and brainstormed enough ideas for articles to keep my content calendar full for the next decade or so.
In other words, I have a lot of experience to share, and that’s what I am going to do: share with you the guiding principles that have enabled me to go from 0 to something that looks like this:
That’s why today I am going to share with you 10 principles that have helped me build some of the most popular blogs on the web.