Why I Decided To Build Both irevuo and the Art of Marketing on Ghost

In case you’ve missed it, this year I’m designing, building, and launching a new project every month, using mostly no-code or low-code tools and platforms.

In January, I’ve launched blogsy, a hybrid built in WordPress and Adalo. It’s still a work in progress, as I doing a complete overhaul of the platform that allows you to submit blogs and articles.

As a sidenote, that’s what I’ve decided along the way, that I’d allow myself to blend and refine , going back and forth and changing a lot of things.

For instance, what I launched as The Art of Marketing in February has become The Toolbox, a curated list of hundreds of resources for bloggers, marketers, and content creators, while The Art of Marketing became its own blog.

This month’s project became irevuo, a platform dedicated to helping modern polymaths connect seemingly unrelated dots and apply knowledge acquired from various disciplines in their own lives or creative endeavors.

Both The Art of Marketing and irevuo are built on Ghost, and I believe this requires a bit of an explanation, because I’ve been building and launching blogs on WordPress since 2012.

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2021 Challenge: A New Project Every Month

Last year taught me many valuable lessons, not the least of which was this: threats and opportunities are much closer to one another than they seem to be.

And, as cliched as it sounds, it’s all about mindset.

That’s why I’ve decided to do something a bit unusual.

Every month I’ll be launching a new project, and I will walk you through the process, the failures, everything.

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Every Struggle Is Like Mud

Photo by Chris Yang on Unsplash

“Every struggle is like mud — there are always some lotus seeds waiting to sprout.”
Amit Ray

I am writing these words to you, who are struggling. I am writing these words to let you know that this is the moment when you want your dream to come true, but it doesn’t.

You gave it your best shot, but it didn’t happen.

And this dream of yours, it could be anything. Writing a book, starting a business, landing a new job, losing a few extra pounds, or finding your soulmate.

It’s what you want to be doing, what you know you should be doing, but you’re struggling. You want to throw in the towel.

Because it’s not working out. It’s all setbacks and restlessness and this pitch darkness when you think about the future. It’s no visible progress. It’s fear and anger and bitterness and envy, all mixed up together, all demons afraid of each other.

Maybe that’s not your thing, after all? Or are you paying your dues?

Are you wasting your time or are you on the way to success?

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What’s The Point of Having F#ck You Money?

You get up two and a half million dollars, any asshole in the world knows what to do: you get a house with a 25 year roof, an indestructible Jap-economy shitbox, you put the rest into the system at three to five percent to pay your taxes and that’s your base, get me? That’s your fortress of fucking solitude. That puts you, for the rest of your life, at a level of fuck you. Somebody wants you to do something, fuck you. Boss pisses you off, fuck you! Own your house. Have a couple bucks in the bank. Don’t drink. That’s all I have to say to anybody on any social level.

John Goodman, The Gambler

Defined by some as being consumer-debt free and having at enough money in the bank to last you for at least six months with no money coming it, the notion of f#ck you money sounds quite appealing.

But why?

What’s the point of having f#ck you money? Well, besides the obvious, that you can say f#ck you whenever you feel like it, for any reason at all, there are a couple of added benefits to reaching this level of financial independence.

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The Heart That Doesn’t Bend Gets Broken

Last night, I was reading an article and stumbled upon an interesting statistic: the average woman kisses fifteen men during her life. I told my girlfriend that, and she asked me how many girls I had kissed.

To be honest, I’ve always thought it to be quite futile to count such things. Not that I find the pursuit of love to be trivial by any means. Quite the opposite. But what difference does it matter how many girls a man kisses? And if it does matter, why does it matter?

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