The Anatomy of a Perfect Email

Sending the right email to the right person at the right time is discussed frequently in email marketing. It’s a major theme because why wouldn’t we want to send the right email to the right person at the right time?

When you send the right email, you provide the most value to them. In turn, this will help you develop your relationship with them, build trust, and continually…

The Basics of Guest Blogging

Guest blogging, also called guest posting, is when you write an article for someone else’s blog with the purpose of growing your brand, gaining exposure to your target audience, generating traffic, and building natural backlinks for your own blog.

Although there are some exceptions, a guest post will normally be a unique piece of content you’ll have to write—one you haven’t already published on your blog or anywhere else—and you’ll almost always be writing for a blog with a larger audience than your own (which is one of the major benefits of guest blogging).

You don’t have to pay to be a guest blogger, either. If you’re asked to pay, then that’s a sponsored post, not a guest post. In fact, some blogs will even pay you in order to guest blog on their site.

So what’s the catch when it comes to guest blogging? Well, there…

What is a Creative Entrepreneur and How Can You Become One?

With over 50 million creators in the content creator ecosystem, there’s no doubt about it: you either die an artist or live long enough to see yourself become a creative entrepreneur.

The content creation sector is one of the fastest-growing spaces, and the landscape is continuously evolving, but how do you leverage your art in order to become a creative entrepreneur?

In this in-depth tutorial, we’ll share a few basic aspects of the creator economy, and then we’ll try to build a workflow to help you make the switch from struggling artist to creative entrepreneur. We’ll also share with you 3 different models, based on 3 of the world’s top artists: Andy Warhol, Salvador Dalí, and Pablo Picasso.

72 Irresistible Headline Formulas

Truth: I never write an article without consulting a swipe file of headlines. These formulas are based on going through thousands upon thousands of articles, landing pages, ads, and so on.

You already know how important headlines are.

I’m not gonna quote Ogilvy or point to the dozens of copywriting books that hold that you should spend the majority of your time writing your headline.

I will, however, tell you this: out of all the elements of a blog post, the headline is most like math.


The following formulas can be changed, added to, subtracted, divided, and multiplied in any way you see fit.

Branding Your Blog: The Good, the Bad, and the Wow!

Most bloggers don’t have a deliberate and intentional approach to branding, or they just quickly design a logo and call it a day.

That’s a shame because branding is so much more than just a logo.

We’re talking about your blog’s personality, your mission, your vision, and how you can visually help first-time visitors figure out if they’re part of your target audience or not.

The way I define branding in relation to building an audience has to do with three aspects:

  1. Consistency
  2. Recognition
  3. Relation

For instance, your logo and tagline are used to help your readers identify your blog’s niche:

  • they help readers identify themselves as part of your target audience. As an example, a tagline that reads, “For future billionaires,” won’t entice people who aren’t interested in startup culture, business, or entrepreneurship.
  • they help readers instantly recognize your blog’s niche. A picture is worth a thousand words, so create a logo that visually defines your niche.

Your niche and definition are used to create a proper mission statement and a compelling about page. They add more depth and allow for…