The Art of Writing a Blockbuster Article per Week

Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet.

But then you sit at your desk. That damn blank page reflects the image of a creatively bankrupt blogger; your fingers are stubborn, the muse is shy.

You want to write brilliant articles. But you just can’t…

What’s the secret to being consistent, anyway?

How do you punch the keys, if your mind feels empty?

The truth is, writing is half magic, half strategy.

And today we’re going to have some fun and talk about a strategy that allows you to magically publish a blockbuster article every week.

The Art of Crafting an Irresistible Headline

What is the first thing you notice when browsing a blog’s front page?

What grabs your attention when reading news articles? What makes you want to click on a link?

Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention.

Yet, most bloggers work hard on a post, and only before they hit that “Publish” button do they stop for a while to think about their article’s title.

It’s not how this works.

First the headline, then everything else.

Why?

Because a bad or even generic headline means your article…

Principles: The Procrustes Effect

The Ancient Greeks loved to tell the story of Procrustes, a rogue smith and bandit who would offer to host travelers, invite them to sleep in a special bed for the evening. Procrustes assured the weary travelers the bed would perfectly fit any person who slept in it.

Unfortunately for them, Procrustes would take his promise quite literally. If they were too short for the bed, Procrustes would stretch them out till they fit. If they were too tall, Procrustes would chop their limbs off.

A lot of the rules, frameworks, and strategies that involve blogging act in a similar way. There’s no “one size fits all” when it comes to the art of blogging. In fact, most advice is wrong.

It’s overly simplified to the point that it becomes a creative prison for anyone who tries to faithfully reinforce it.

How to Get More Comments on Your Blog Posts: The Definitive Guide

It’s kind of frustrating, isn’t it? Having to scroll for a minute and a half through hundreds of comments on some posts just so you can share your opinion.

It’s even more frustrating when your own posts aren’t getting many comments. Sometimes it’s a comment or two. Sometimes none. Occasionally, it seems Lady Luck smiles upon you and you get a few of your readers to share their thoughts.

But never dozens or hundreds of comments like some of the other blogs out there.

Maybe it’s all about luck, maybe there’s some trick, some tactic, and you can’t help but wonder…

Am I doing something wrong?

What can I do to get more comments?

Well, first of all, it’s not magic. Or trickery. Secondly, let’s see if we can do something about it.

In order to get more comments, one must understand how they work.

Well, there are two main factors that come into play.

Branding Your Blog: The Why, the What, and the How

Take a moment to think about what makes you… YOU.

Is it your personality?

Is it the story you tell others about how you are?

Is it the mission you have in life? Or your vision of the future?

What about the way you treat others? Or your opinions, values, and beliefs?

Chances are you’ve answered “yes” to all of these questions. And you’re right. All of those factors form your identity.

From the words you choose to speak to the way you dress, to the story you tell yourself in the mirror, all of them are part of your identity.

Now consider this:

While it makes a lot of sense for each of us to have our own identity, at the same time, each blog should have its own identity, too.

Another word for identity in relation to a blog is brand.