“Those who can do, those who can’t teach.”George Bernard Shaw

The so-called expert loses all credibility the moment he decides to ignore this profound truth: he doesn’t really know what he did to achieve his success.

Not the opening you were expecting?

Life has the quality of being random, which we hate(that is why most people are superstitious.) There are events that we cannot control, predict, or even influence.

That being said, if you choose not to read this book, let me give you one piece of advice that holds true: perseverance.

Is that all, you may ask. Yes, it is.

In my five years of daily blogging I discovered that even though one has no strategy, no knowledge, no relations, but works and works and works, one can usually get ahead of those who contemplate the perfect strategy over and over again.

Don’t think, just do is a principle that holds true in all areas of life.

And I’ll offer the following example: the first draft of any piece of fiction is awful.

The purpose, thus, is not to write a brilliant first draft, but to simply get it done with. Then you can edit.

The same principle goes for almost anything in life. It is important to get started, to develop a habit, then you can develop a strategy.

The Journey is a no-bullshit take of what’s supposed to work for those who are willing to persevere, while the previous statement makes it clear that they could do well enough without employing(or even reading) the principles found in this book.


I do not like the term “guide” but I had to use it in my title. What I do like to tell you is this: the book is helpful. I put a lot of effort into giving you “no-bullshit” advice. What I mean by that? Stuff that I know works. Common sense that may not be so common. Insights and inspiration. The right kind of mindset. Developing the habit.


The Journey: A No-Bullshit Guide to Blogging, only $4.99 on my e-store here.


All or nothing

Everybody wants to rule the world. If they’re honest with themselves, they’ll admit it. If they are brutally honest with themselves, they’ll also admit that it is a lack of confidence in their own abilities that has so far stood in their way.

Notice that I did not say anything about those abilities, but about one person’s trust in said abilities.

Because it doesn’t matter how good you are. What matter is how good you want to be.

I know, I know. This is a cliche.

Winning is not the most important thing. Desire to win is.

How can you hit a target you do not see?

How can you accomplish a goal you do not have?

Now ask yourself this: is it better to aim high and fail and keep failing all your life, always striving to conquer the impossible, or to spend your life accomplishing meager goals, aiming too low in life?

Imitation is the highest form of flattery


Ten years ago I wrote a novella for a competition. At the time, I was a big fan of Magical Realism as a genre, especially Gabriel Garcia Marquez. So I wrote that novella in the style of the great South American author.

I mean, I tried my best. But the thing is, as I wrote, I started to change things. I found my own way of saying what I wanted to say. Words seemed to just come to me. I finished it in 33 hours. And, when the last sentence was written, it was something different than what I wanted to do at first.

Continue reading

The Big Secret

Expectation. It builds you up, but also has the habit of tearing you apart.

When it comes to blogging, it’s important to set realistic expectations.

What are those, you ask?

The realistic expectation is that no one is going to read your blog. Too harsh? Well, it’s also realistic to understand that the hardest battle you will fight is getting from 0 to 100 followers.

The first hundred posts, the first hundred comments…

That’s it.

If you can muster the self-discipline and the patience to actually write those first hundred posts, you will have found an audience.

It takes time, of course.

That’s the big secret. Time. The more you invest in your blog, whether is actually writing your posts, or tweaking the way your blog looks like, taking the time to respond to comments or just engaging others in the community, all of these will factor in and determine the level of success your blog enjoys.

Make no mistake. Time is the most valuable currency.

And maybe it’s best to remember, every now and then, that in a world of millions of blogs, to be found by someone else and to be read is nothing short of a miracle.


Do you have a WordPress blog? Do you want to know more about blogging? How to reach and engage an audience, what to write about? What to know about inspiration(or the lack of it), about what keeps you motivated in the long run? Want to know how to stay consistent, and what makes a blog post great?

Well, you can read all about it in my new book, The Journey: A No-Bullshit Guide to Blogging.

For only $4.99 you’ll get valuable insights about blogging.

Get your copy here.

Followers, comments, likes

First of all, I’ll let you in on a little secret: my first blog died a premature death, after only one month of life, five followers and absolutely no comments whatsoever.

Why is this important?

Well, maybe because the focus is not to be put on numbers.

Put too much emphasis on numbers, and you won’t have such a nice time blogging.

You kind of miss the point.

What’s the point, you ask?

Behind those numbers, there are people. Crazy, huh? Actual people, who actually read your stuff, who actually take the time to like or comment on your stuff. You wants thousands upon thousands of people who do that?

For what?

Ask yourself that.

Why is it so important to reach a thousand people? Why is it more important than reaching a hundred? Or just ten?

This numbers game is just that. A game. A rat race.

Instead of you trying your best to create the best content that you are capable of, you worry about not enough people reading your blog.

Enough for what?

What is enough?

When is anything ever enough?

It’s all a matter of perception; as they say, one man’s ceiling is another man’s floor.

The real trick is to not give a damn about numbers.

They’re just that. They don’t represent reality. They don’t accurately depict whether or not you’re happy with your blog, or whether or not what you’re creating is actually making a difference.

Being popular on social media is just as being rich in Monopoly money.

If you stress too much about it, you’ll never have enough, no matter how many you have.

You want followers, comments, likes?

Write engaging posts. Write entertaining posts. Write posts that speak to a multitude a readers, stuff that people can identify with, stuff that elicits an emotional response.

And you’ll get your numbers.


The Journey: A No-Bullshit Guide to Blogging is released.

Grab your copy here.

The Journey

In order to enjoy the journey, you must abandon the people pleasing part of you. The one that oftentimes is needed in order to navigate through life.

Trying to please everyone is a sure way to please no one. Trying to please some is also a sure way to displease all the rest.

Why compromise?

Why sacrifice time and effort?

Write for yourself. Write about what you’d like to read. The kind of stuff you’d genuinely want to engage with.

There’s simply no reason to do otherwise, let alone time.

I am by no means advocating for self-centred posts about what you had for breakfast, what your spouse did or what happened on a summer afternoon twenty years ago. No, no. Those are not the things that truly matter. They never did.

Ask yourself this question: what are the experiences that shaped me as a person? And in what way have they shaped me.

This should give you a ton to write about. Unless you’ve been living in a cellar for most of your life, in which case I doubt you’d be reading this book.

The significant moments in our life, the ones who make some people grey and wise, the ones that alter our destiny, are the ones we’d all want to read about, for it is always a good thing to learn from other people’s experiences.

This is a sure way to add value, which is what the Internet is all about. Value, entertainment, and connection, which oddly enough, is the title of the next chapter.


This is an excerpt from my upcoming book, the Journey: A No Bullshit Guide to Blogging.

To be released on September the 1st.

Special offer: those of you who pre-order the book will receive a free criticism of your blog.

The Journey: A No-Bullshit Guide to Blogging, only $4.99 on my e-store here.


“Expectation is the root of all heartache.” – William Shakespeare
Odds are that you set your expectations too high. Why is this important? Why is this even in this book?

Because your expectations are going to work against you. And you are going to want to give up. When you write a post and no one bothers to comment, when it feels as if you are not having the results you wanted, which means you aren’t good enough, and maybe this isn’t for you.

I know. Been there, done that.

First month blogging, I had five hundred views in total. Not what I was expecting.

You’ve got to learn to act without expectation. Easier said than done, right?

But you’ve got to understand that results take time. Longer than you predict. Significantly longer. Also, you’ve got to simply do your thing and enjoy the journey(this is becoming a running theme).

Blog for the sake of it. Blog because you have something to say, not because you want to say something.

This might seem like such a big cliche to you, but we often forget that cliches tell the truth. One that is so obvious that we tend to dismiss it.

Then there’s this other thing: the things that some people spend lifetimes doing seem effortless. Ever watched a great athlete? Or a brilliant artist?

Heck, most people would think it easy to film themselves and upload said videos on YouTube.

It is not.

You find yourself thinking “I could do that,” you’re not considering the learning curve. You think it’s too easy.

If you find a path with no obstacles, it probably doesn’t lead anywhere…

That’s why expectations are bad. That’s why being result oriented is bad. Because when dreaming about said results, we always neglect to take into account the obstacles, the sacrifices, all the petty frustrations.

This is not a sprint, which is also why you cannot rely solely on enthusiasm alone to do the job.

As they say, patience is a virtue.

Let go of any expectations, and enjoy the journey.


This is an excerpt from my upcoming book, the Journey: A No Bullshit Guide to Blogging.

To be released on September the 1st.

Special offer: those of you who pre-order the book will receive a free criticism of your blog.

The Journey: A No-Bullshit Guide to Blogging, only $4.99 on my e-store here.