72 Irresistible Headline Formulas

Truth: I never write an article without consulting a swipe file of headlines. These formulas are based on going through thousands upon thousands of articles, landing pages, ads, and so on.

You already know how important headlines are.

I’m not gonna quote Ogilvy or point to the dozens of copywriting books that hold that you should spend the majority of your time writing your headline.

I will, however, tell you this: out of all the elements of a blog post, the headline is most like math.


The following formulas can be changed, added to, subtracted, divided, and multiplied in any way you see fit.

Branding Your Blog: The Good, the Bad, and the Wow!

Most bloggers don’t have a deliberate and intentional approach to branding, or they just quickly design a logo and call it a day.

That’s a shame because branding is so much more than just a logo.

We’re talking about your blog’s personality, your mission, your vision, and how you can visually help first-time visitors figure out if they’re part of your target audience or not.

The way I define branding in relation to building an audience has to do with three aspects:

  1. Consistency
  2. Recognition
  3. Relation

For instance, your logo and tagline are used to help your readers identify your blog’s niche:

  • they help readers identify themselves as part of your target audience. As an example, a tagline that reads, “For future billionaires,” won’t entice people who aren’t interested in startup culture, business, or entrepreneurship.
  • they help readers instantly recognize your blog’s niche. A picture is worth a thousand words, so create a logo that visually defines your niche.

Your niche and definition are used to create a proper mission statement and a compelling about page. They add more depth and allow for…

The Skills of Highly Successful Bloggers

Like it or not, there are certain blogging skills you’ll need to build (and strengthen) if you have hopes of growing and profiting from your blog in the long run.

Whether you’re thinking about starting a blog for the first time, or you’re working hard to grow your existing audience—it’s normal to wonder if you really have what it takes to make your own blogging business work.

Do you have the right blogging skills to capture the attention of readers, promote your content, and make money blogging? These are all good questions to ask.

Thankfully, I have good news for you…

The Inspiration Myth

Kurt Vonnegut would wake up at 5:30 a.m., work until 8 a.m., eat breakfast, and then work a couple more hours.

J.M. Coetzee, the 2003 Nobel Prize Laureate, supposedly spends at least one hour at his desk, every morning, without fail.

Haruki Murakami wakes up at 4 a.m. and writes for 5 or so hours. Every single day.

Franz Kafka, one of the most influential writers of the past century, would work each night from 11 p.m. until early in the morning.

Maya Angelou used to write every morning from 6 a.m. to 2 p.m.

One of the most prevalent myths is that to do creative work, one must feel inspired. It’s not true.

We can always punch the damn keys, whether we feel inspired or not.

It’s all about developing a routine.

How Much Does it Cost to Self-Publish a Book?

How much are you willing to pay?

Okay, all jokes aside, “how much” depends on a lot of factors such as:

  • Your particular set of skills (can you design your own cover/interior formatting?)
  • The quality you’re aiming for.
  • Whether or not you’re planning on having both an e-book version and a print version of your book.
  • The emphasis you want to place on marketing and advertising your book.

All in all, there are two main considerations: how much you’re willing to pay in terms of money or effort in order to produce quality.

That is it.

And because of this, costs vary.

If you’re doing everything yourself, it’s going to cost…