Principles: Circle of Competence

Understanding your circle of competence helps you avoid problems, identify opportunities for improvement, and learn from others.

The Anatomy of a Perfect Blog Post

The human body is a wonderfully complex mechanism, complete with gauges, systems, and a support structure.

It is, in fact, so brilliant in its execution, that we can learn and use some of the same principles to write the perfect blog post.

Principles: The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory.

He argued that a tiny change in the initial conditions of a weather model can create a significantly different outcome. Later, Lorenz described what would be forever known as the butterfly effect: the idea that small changes can have large consequences.

The flaps of a butterfly’s wings can set off a chain of events that will result in a tornado being formed on the other side of the planet.

And this is the very force that made me realize just how powerful our marketing efforts can be.

Kurt Vonnegut’s 8 Rules for Writing a Short Story

Kurt Vonnegut, one of the most influential writers of the past century, passed down a simple list of rules for writing the perfect short story.

Here’s an overview of those rules:

How I Write a Million Words a Day

Of course, I don’t a million words a day, but this is the kind of post we’ll have to write in order to get people to read our content.

And pretty soon we’ll have to actually write a million words every single day.

Don’t get me wrong, I love writing. Every single word of it. Writing is all I think about and all I want to do.

I write some eight hours a day, every day. I write two blog posts before every one wakes up. It’s 8:48 PM where I’m at, and I’m writing my sixth post of the day.

It’s a lot of writing to do on a daily basis, but I don’t care. I want to write it all. And I forgot to mention the fact that I write a few thousand words of comments, e-mails, and replies to the comments and e-mails I receive. Sometimes I even engage other human beings on different messaging apps, but that’s rather rare.

And do you want to know why I do all this?

It’s the only cure I know for writer’s block. The blank page no longer scares me.

The more I write, the more I am able to write.

Continue reading “How I Write a Million Words a Day”