72 Irresistible Headline Formulas

Truth: I never write an article without consulting a swipe file of headlines. These formulas are based on going through thousands upon thousands of articles, landing pages, ads, and so on.

You already know how important headlines are.

I’m not gonna quote Ogilvy or point to the dozens of copywriting books that hold that you should spend the majority of your time writing your headline.

I will, however, tell you this: out of all the elements of a blog post, the headline is most like math.

Seriously.

The following formulas can be changed, added to, subtracted, divided, and multiplied in any way you see fit.

Don’t change your content to fit a headline, but rather the other way around.

Let me give you an example before I share with you some of the most irresistible headline formulas I’ve collected over the year.

[An Easy Way to] is one of the formulas I’m about to share with you. Of course, you can add a number in front, change it to X [Easy Ways to] but you can also do something like this:

[An Easy Way to] + For [Group] Who Are Tired Of [Problem]

Thus, you have a far more compelling headline that both promises a solution to a problem, but also addresses a common objection the reader might have.

This, of course, improves engagement levels.

That being said, here are some of the most impressive headline formulas ever designed.

The Inspiration Myth

Kurt Vonnegut would wake up at 5:30 a.m., work until 8 a.m., eat breakfast, and then work a couple more hours.

J.M. Coetzee, the 2003 Nobel Prize Laureate, supposedly spends at least one hour at his desk, every morning, without fail.

Haruki Murakami wakes up at 4 a.m. and writes for 5 or so hours. Every single day.

Franz Kafka, one of the most influential writers of the past century, would work each night from 11 p.m. until early in the morning.

Maya Angelou used to write every morning from 6 a.m. to 2 p.m.

One of the most prevalent myths is that to do creative work, one must feel inspired. It’s not true…

The Basics of Writing a Blog Post

70 million, 3 and a half hours, and 37 seconds.

Keep in mind these numbers as you go through this guide, and think of these numbers before you sit down to write your next article.

What do they mean?

70 million. That’s how many articles are being published every single month by WordPress.com hosted blogs alone.

3 and a half hours. That’s how long it takes the average blogger to write, edit, format, add images, and publish an article.

37 seconds. That’s how much time the average reader spends going through an article.

I know what you’re thinking—only 37 seconds?! That’s heartbreaking, especially with the average blog post length weighing in at 1,151 words.

There’s a race to the top in providing genuinely helpful, well-researched, transformational content for readers today.

That’s why learning how to write a blog post that stands out from the crowd in providing immense reader value is essential.

Hyperniche Blogs: Should You?

We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts, social media posts, and videos every single month.

This, in turn, changes the dynamic of how we create content, how we distribute it, how we promote it, and even how we monetize our blogs.

The main issue? Broad topics lack focus, direction, and are becoming less and less appealing.

The most lucrative niches are overcrowded and ultra-competitive, and a general blog that tackles a main topic (or a multitude of topics) has little to no chance of standing out from the crowd.

The Basics of Writing a Blog Post

70 million, 3 and a half hours, and 37 seconds.

Keep in mind these numbers as you go through this guide, and think of these numbers before you sit down to write your next article.

What do they mean?

70 million. That’s how many articles are being published every single month by WordPress.com hosted blogs alone.

3 and a half hours. That’s how long it takes the average blogger to write, edit, format, add images, and publish an article.

37 seconds. That’s how much time the average reader spends going through an article.

I know what you’re thinking—only 37 seconds?! That’s heartbreaking, especially with the average blog post length weighing in at 1,151 words.

There’s a race to the top in providing genuinely helpful, well-researched, transformational content for readers today.

That’s why learning how to write a blog post that stands out from the crowd in providing immense reader value is essential.