Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting.
Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers.
But there’s so much more we can do with the aid of copywriting formulas and principles: from writing compelling calls to action to designing an about page that converts, and from using copywriting formulas as frameworks for articles to deploying the same strategies on social media.
That’s why we’re going to analyze 15 of the best copywriting formulas, how they can be used as frameworks for writing better articles, and how we can adapt them to suit our own needs.
A couple of years ago, Damien Hirst shocked the art world by painting his own canvases.
Much like another of his contemporaries, Jeff Koons, Hirst is quite infamous for hiring teams of artists to work on his collections of art under his supervision.
On the other hand, Vincent van Gogh, universally acclaimed as one of the greatest artists of all time, sold only a few paintings while he was alive. Even though a prolific artist, he only found fame after his death.
The stereotype of the starving artist is romanticized to this day. The artist as a solitary genius, the creator of beauty so sacred that we can’t help but love and fear at the same time.
“He’s a true artist,” we find ourselves saying, and it’s these words that conjure up the vision of someone whose inexorable destiny has always been to create, even at the expense of having to endure a lifetime of poverty and frustration and social alienation…
The true artist is often misunderstood. They’re utterly and inconsolably alone with their art. They hide behind the walls of their studios and offices, refusing any sort of contact with the outside world.
The vast majority of new bloggers give up within a couple of months, and it’s only going to get worse.
With no readers, no social proof, and virtually not enough content to incentivize first-time visitors to subscribe to their blogs, beginners often feel a strange disconnect between their excitement for the medium and the reality of the game they’re playing.
And it is this excitement that often drives them to set unrealistic expectations, and then disguise them as “strategy” or “goals.”
So, how many readers should you expect to gain during your first months as a blogger? How do you set realistic goals? How do you measure success, especially if you’re just starting out?
I know most of you are also bloggers. And I know that, yes, there’s a ton of advice out there (I do share quite a bit myself over at irevuo), but the truth is that there’s a big difference between theory and practice.
And I do want to help you out, and I would also like to meet some of you, and get to talk over a cup of coffee (and a Zoom call), and also provide you with some valuable insights, so you can have a clear plan of action for the future…
That’s why I am offering (for a limited time), this option:
You can head over here and book a slot. You will receive a detailed written feedback of your blog (within 72 hours), and then we’ll jump on a Zoom/Skype call, so you can get to ask questions, figure out a strategy, and so on.
Here’s what other folks who have done this in the past with me had to say:
As a blogger who’s relatively new to the scene, Cristian’s one-on-one session was money well spent. He was very easy to talk to, and he offers so much practical advice that’s tailored to your individual needs. Just his initial feedback alone gave me so much insight into where I could improve, and by the end of the Skype session, I was fired up and excited to put everything into practice. When and where I’ve applied his advice, I’ve seen results with my blog. Definitely a good investment!
To say this was money well spent would be an understatement.
Cristian’s feedback was honest and thorough while providing valuable tools to improve my work.
When you work with someone who genuinely wants to see your writing succeed it is thrilling.
The actual Zoom call was incredible. I had my list of questions, which Cristian addressed and expanded upon, providing me with much to think about. A huge benefit was the information I received for the questions I didn’t know to ask.
Your investment? A minimum of $15.
Yes, I’m serious. I’d like to help as many of you as possible (and spend an insane amount of time helping you one-on-one.)
Also, here’s the deal. If you think this is worth more than what you pay, you’re free to pay more. Before, during, or after you receive your feedback or after our one-on-one call.
Guest blogging, also called guest posting, is when you write an article for someone else’s blog with the purpose of growing your brand, gaining exposure to your target audience, generating traffic, and building natural backlinks for your own blog.
Although there are some exceptions, a guest post will normally be a unique piece of content you’ll have to write—one you haven’t already published on your blog or anywhere else—and you’ll almost always be writing for a blog with a larger audience than your own (which is one of the major benefits of guest blogging).
You don’t have to pay to be a guest blogger, either. If you’re asked to pay, then that’s a sponsored post, not a guest post. In fact, some blogs will even pay you in order to guest blog on their site.